The Originals – Human Experience in Hospitality

In a world where AI and robots seem to be taking over everything from our coffee orders to hotel check-ins, one question looms large: Can a machine ever replace the warmth, empathy, and authenticity that travelers crave? Enter The Originals—a revolutionary concept in hospitality that champions humanity over automation, proving that the heart of travel beats strongest with real human connection.

What Is It?

“The Originals” isn’t just a hotel chain—it’s a movement. With roots stretching back over 50 years, this visionary project has redefined itself with a modern twist: “Human Hotels”. Imagine 500+ independent hoteliers, spanning 12 countries across Europe and beyond, coming together under a shared belief: hospitality is more than just a service—it’s an art.

As the fourth-largest French hotel group, “The Originals, Human Hotels & Resorts” breathes life into the hospitality industry by focusing on what matters most—genuine human experiences. These are not just places to stay; they are havens where empathy, creativity, humor, and emotional intelligence come to life the moment you walk through the door.

What makes The Originals even cooler? Their uncanny ability to turn every guest’s stay into a rich, storytelling experience. Forget cookie-cutter hotels—these spaces are alive with narratives, each property offering something unique that leaves a lasting impression. It’s a brand that’s turned emotional intelligence into its competitive edge, proving that sometimes the greatest innovation is simply being human.

Why Is It Cool?

• Humanity Over Automation: In an era where check-ins are done through chatbots and service is managed by apps, “The Originals” takes a bold stand: the human touch still matters. It’s a refreshing reminder that no amount of tech can replicate the power of genuine care and empathy when it comes to hospitality.
• Storytelling That Sticks: The secret sauce of The Originals? Incredible storytelling. Each hotelier is a master narrator, crafting unique experiences that make your stay feel like you’re part of an unfolding story. In a world of copy-paste hotel chains, these properties stand out by offering fresh, personal narratives that connect guests with the people and places they visit.
• Empathy as a Superpower: Happy staff, happy guests. The Originals go above and beyond in empowering their workers to deliver service rooted in real empathy. When the staff feels valued and motivated, it shines through in every guest interaction. This isn’t just about customer service—it’s about cultivating a culture of care, which resonates deeply with today’s conscious traveler.

Why Does It Have Future Growth Potential?

Looking to the future, The Originals is perfectly poised for explosive growth. In a world increasingly dominated by technology, there’s a growing demand for authentic human experiences. As travelers seek deeper connections, The Originals are leading the charge by delivering hospitality that’s rich in emotional intelligence, empathy, and personal connection.

At the heart of their success is a simple truth: Humans understand humans. While machines might be efficient, only real people can offer the warmth, intuition, and understanding that make travel truly special. The future of hospitality doesn’t lie in automation—it lies in experiences that make us feel alive, and The Originals are at the forefront of this movement.

In conclusion, The Originals isn’t just a brand; it’s a revolution. As the world hurtles towards automation, this project stands as a powerful reminder that the essence of hospitality isn’t in efficiency—it’s in the human connections that make every stay unforgettable.

Author: José Miguel Ramos Ferreira (Portugal)
Editor: Andrés Felipe Velasco (Colombia)

Resourced Links

• https://www.gensler.com/dialogue/32/hospitality-with-a-human-touch
• https://studycorgi.com/robots-vs-human-service-in-the-hotel-industry/#:~:text=Human%20service%20will%20win%20return,et%20al.%2C%202019).
• https://www.theoriginalshotels.com/en/about-us
• https://hospitality-on.com/en/worldwide-hospitality-awards/originals-human-hotels-resorts/originals-human-hotels-resorts