THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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INSIGHTS
103 posts
CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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TASTING WITHOUT TASTE
What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were so looking forward…
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IS YOUR LIVING ROOM MICHELIN STARRED?
What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…
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PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”
Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all efforts…
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BUSINESS PULSE
Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles based…
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THE SCIENCE OF WELL-BEING: EXERCISE YOUR MOOD
Research suggests that 30 minutes a day of exercise can boost your mood in addition to making your body healthier. In times where our mental health is struggling more than…
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INTERVIEW ALEKSANDRA ZAKREVSKAYA
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…
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THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT
What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Every day more and more…
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THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE
Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…
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