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INSIGHTS

104 posts
  • INSIGHTS

ARE YOU LOVIN’ IT?!

  • May 13, 2021
  • Jesse Siersma
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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  • INSIGHTS

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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  • INSIGHTS

TASTING WITHOUT TASTE

  • April 30, 2021
  • Pernelle Theijn
What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were so looking forward…
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IS YOUR LIVING ROOM MICHELIN STARRED?

  • April 11, 2021
  • José María Guillén Ruiz
What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…
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PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”

  • March 26, 2021
  • Daniel Iturralde
Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all efforts…
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BUSINESS PULSE

  • March 8, 2021
  • Luís Rasquilha
Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles based…
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THE SCIENCE OF WELL-BEING: EXERCISE YOUR MOOD

  • March 3, 2021
  • Isabeau van Maastricht
Research suggests that 30 minutes a day of exercise can boost your mood in addition to making your body healthier. In times where our mental health is struggling more than…
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INTERVIEW ALEKSANDRA ZAKREVSKAYA

  • February 22, 2021
  • Carl Rohde
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…
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THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT

  • February 8, 2021
  • Ernesto Josué Sotelo Zorilla
What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Every day more and more…
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