INSIGHTS Archives

PART ONE There are the Anywhere-people and the Somewhere-people. Anywheres live more often in the big cities. Furthermore, They are the exam-passing class. Furthermore, They have reaped the economic fruits…

All Generations / Universal Design
Hotels & Accommodations
INSIGHTS
Intentional Escapism & Silent Luxury
North America
Technology & Smart Infrastructure

China the smartest?

September 13, 2017
Amy Bessem, Managing Editor & Academic Trend Research Lead, Utrecht, Netherlands

The stereotype happily depicts China as an innovation desert. Furthermore, That is lazy and arrogant and every day less true. Furthermore, It is also dangerous. Because attachment to stereotypes might…

All Generations / Universal Design
Community, Belonging & Third Places
Culture, Nightlife & Social Clubs
INSIGHTS
Viral Culture & Community Marketing
Western & Central Europe

Hello Korea & Hello K-Pop

September 9, 2017
Amy Bessem, Managing Editor & Academic Trend Research Lead, Utrecht, Netherlands

Two decades ago a movie like Jurassic Park made in one year two times the profits and turnover of all Korean Hyundai cars sold the same year. Furthermore, So the…

All Generations / Universal Design
Food, Beverage & Gastronomy
Hyper-Local & Terroir Revival
INSIGHTS
Intercultural Foresight & Heritage
Northern Europe & Nordics

Intercultural Jokes

August 29, 2017
Amy Bessem, Managing Editor & Academic Trend Research Lead, Utrecht, Netherlands

May I allow myself a somewhat more frivolous column? Its frivolity compensated by the responsible intercultural insights it contains? For my trends research I am fortunate enough to travel all…