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INSIGHTS

104 posts
  • INSIGHTS

THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE

  • December 21, 2020
  • Luca Fischer
Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…
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SHIFTING MINDSETS IN A SOCIETY EMBROILED IN A PANDEMIC. – ON MAKE-UP AND COSMETICS

  • December 15, 2020
  • Isabeau van Maastricht
The huge shift in behaviour driven by the pandemic has reshaped consumers’ demands in just a few months. Beauty has discovered a new role beyond aesthetic, as a protector and…
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THE FUTURE OF BUSINESS MODELS

  • November 18, 2020
  • Andrea Lobo
“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best…
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Vibrational food

  • November 4, 2020
  • Amy Bessem
A story by Eef Konings, Youzza Mulder & Rosanne Nagtzaam What is it? How cool would it be if blind or partially sighted people could perceive colours? New techniques have been developed that can now…
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WHICH FUTURE ARE WE TALKING ABOUT?

  • October 29, 2020
  • Raquel Sodré
The future starts now. Better yet, it has been going on for ages — years and centuries and eras, they all brought us to this point and every bit of the future…
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WTF IS HAPPENING IN ARMENIA?

  • October 16, 2020
  • Aline Krioghlian
I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home countries; I call…
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A SPARK

  • October 8, 2020
  • Daniela Freund
We are no more  Than a drop of light A shooting star Just a spark In the age of heaven -Jorge Drexler (extract from the song The age of heaven, translated from Spanish) We are…
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THE FUTURE OF ADVERTISING AGENCIES

  • October 1, 2020
  • Andrea Lobo
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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TRUST YOUR GUT

  • June 29, 2020
  • Gustavo Silva
What is it DayTwo is an Israeli company that analyzes your gut microbiomes to offer you a personalized diet. The process works this way: DayTwo sends to patients a stool sample…
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CHEMICALS-RELEASING SPORTSWEAR

  • June 15, 2020
  • Daniela Hvarchikova
What is it The company Under Armour is famous for being the leader in innovation in the sports world. They are always one step ahead and they are driven by…
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