THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE
Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…
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INSIGHTS
104 posts
SHIFTING MINDSETS IN A SOCIETY EMBROILED IN A PANDEMIC. – ON MAKE-UP AND COSMETICS
The huge shift in behaviour driven by the pandemic has reshaped consumers’ demands in just a few months. Beauty has discovered a new role beyond aesthetic, as a protector and…
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THE FUTURE OF BUSINESS MODELS
“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best…
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Vibrational food
A story by Eef Konings, Youzza Mulder & Rosanne Nagtzaam What is it? How cool would it be if blind or partially sighted people could perceive colours? New techniques have been developed that can now…
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WHICH FUTURE ARE WE TALKING ABOUT?
The future starts now. Better yet, it has been going on for ages — years and centuries and eras, they all brought us to this point and every bit of the future…
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WTF IS HAPPENING IN ARMENIA?
I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home countries; I call…
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THE FUTURE OF ADVERTISING AGENCIES
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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TRUST YOUR GUT
What is it DayTwo is an Israeli company that analyzes your gut microbiomes to offer you a personalized diet. The process works this way: DayTwo sends to patients a stool sample…
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CHEMICALS-RELEASING SPORTSWEAR
What is it The company Under Armour is famous for being the leader in innovation in the sports world. They are always one step ahead and they are driven by…
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