INSIGHTS Archives

ARE YOU LOVIN’ IT?!

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. Furthermore, But you might be wrong… Luxury brands have found a new partner to collaborate with!After…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

TASTING WITHOUT TASTE

What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were so looking forward…

IS YOUR LIVING ROOM MICHELIN STARRED?

What is it? Furthermore, The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in…

PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”

Furthermore, Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all…

BUSINESS PULSE

Business has changed. Why hasn’t management done it yet? Furthermore, The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles…

THE SCIENCE OF WELL-BEING: EXERCISE YOUR MOOD

Furthermore, Research suggests that 30 minutes a day of exercise can boost your mood in addition to making your body healthier. Furthermore, In times where our mental health is struggling…

INTERVIEW ALEKSANDRA ZAKREVSKAYA

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Furthermore, Born in Russia, raised in Belarus, now for more than 10…

THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT

What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Furthermore, Every day more and…