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marketing

6 posts
  • Millennials

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • INSIGHTS

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

  • February 2, 2022
  • Manon Celestin
WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…
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  • Gamification
  • TECHNOLOGY

IT’S FINGER CLICKING GOOD

  • October 27, 2021
  • Rick van Bommel
WHAT IT IS? Have you ever stressed about keeping your fried chicken warm while simultaneously trying to play a videogame? Well, worry no more, the messiah has arrived! In the heat…
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  • INSIGHTS

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • INSIGHTS

INTERVIEW ALEKSANDRA ZAKREVSKAYA

  • February 22, 2021
  • Carl Rohde
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…
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  • TECHNOLOGY

BLACK FRIDAY IN THE NEW NORMAL – WHAT THE FUTURE LOOKS LIKE

  • November 23, 2020
  • Jefferson Pereira
With a second wave of the Coronavirus spreading, businesses and retailers cannot attract, or risk attracting crowds that were usual in Black Friday sales season. It is common knowledge that…
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