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Science of the Time
Science of the Time
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Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil

5 posts
Brazilian-born based in Lisbon, learning to love my Portuguese heritage and eager to venture through Trends Studies. I'm quick-witted, sociable and always interested in learning and sharing. Some of my passions include fashion, food and literature.
  • Digital Platforms & Smart Tools
  • Empathic Hospitality & Neuro-Wellness
  • Gen Z (1997-2012)
  • Technology & Smart Infrastructure
  • Western & Central Europe

DEEPFAKES AND FASHION ADVERTISING

  • March 1, 2021
  • Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil
Furthermore, Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what stands as a video or audio content that has been manipulated by…
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  • All Generations / Universal Design
  • Food, Beverage & Gastronomy
  • Global & Digital Borderless
  • Regenerative Living & Eco-Positive
  • Technology & Smart Infrastructure

THE AGE OF TOMORROW - BALENCIAGA’S FUTURISTIC VIDEO GAME

  • December 28, 2020
  • Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil
Set in the near-future of 2031, Balenciaga’s new video game titled Afterworld: The Age of Tomorrow allows players to tour Demna Gyasalia’s AW21 collection. Not only does the bespoke video game let…
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  • All Generations / Universal Design
  • Discreet Luxury & Hidden Sanctuaries
  • Experiential Retail & Concept Spaces
  • Global & Digital Borderless
  • Technology & Smart Infrastructure

BLACK FRIDAY IN THE NEW NORMAL – WHAT THE FUTURE LOOKS LIKE

  • November 23, 2020
  • Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil
Furthermore, With a second wave of the Coronavirus spreading, businesses and retailers cannot attract, or risk attracting crowds that were usual in Black Friday sales season. Furthermore, It is common…
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  • Community, Belonging & Third Places
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Technology & Smart Infrastructure
  • Western & Central Europe

HUMAN RESOURCES & AI

  • July 23, 2020
  • Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil
What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, industries, and business functions.…
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  • Artificial Intelligence & Algorithmic Service
  • Community, Belonging & Third Places
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Technology & Smart Infrastructure
  • Western & Central Europe

Human Resources & AI

  • May 18, 2020
  • Jefferson Pereira, Digital Culture & Fashion Futurist, São Paulo, Brazil
WHAT IT IS Furthermore, The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, industries, and…
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