Fashion Industry – Science of the Time

ABOUT HUMANITY, ANIMAL BEHAVIOUR AND ENVIRONMENTAL IDENTITY.

As life evolves, navigating through stress from our daily lives where climate change, coupled with economic and political uncertainty plays a big role, we are seeking to reconnect with nature…

DEEPFAKES AND FASHION ADVERTISING

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has been manipulated by…

THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT

What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Every day more and more…

INJECTING PIXELS INTO OUR PHYSICAL WORLD

WHAT IT IS? An army of virtual models is taking over the fashion industry. Luxury fashion house Balmain summoned the first CG, computer generated, models in the summer of 2018…