WHAT IT IS?
Have you ever stressed about keeping your fried chicken warm while simultaneously trying to play a videogame? Well, worry no more, the messiah has arrived!
In the heat of the console wars last year between the two heavyweights PlayStation and Xbox, a new contender entered the ring with a clear vision. Introducing the KFConsole, the solution to all of your chicken-fried gaming problems. Promising a revolutionary way to keep your chicken warm and offering high-end computer specs at the same time.
The KFConsole is essentially a high-end gaming pc with a built-in heater, the Cooler master website states that it is the world’s first built-in chicken chamber. Utilizing the system’s natural heat and airflow system. Consumers can now focus on their gameplay and enjoy hot, crispy chicken between rounds. It is all part of KFC’s campaign targeted to gamers where their gaming Twitter account has already gathered 258,7 thousand followers. Using pop culture references they keep their audience engaged and connect the KFC brand to the consumers.
WHY IT´S COOL?
- One of the largest fast food chains is making a gaming console
- It keeps your chicken warm
- You can play videogames with it
- It is has a massive engagement online
WHY IT HAS FUTURE GROWTH POTENTIAL?
The KFConsole shows how companies can gain a lot of interaction and clicks online via an absurd marketing campaign. Through the sheer ridiculousness of KFC making an actual gaming station, it has gathered millions of views online and multiple discussions around the Kentucky-based brand. Not only via their own social channels, but also content creators that reacted to this very… unique product, Game theory 5.1 views, Videogame Dunkey 3.9 views. Only the future will tell us as to what marketing campaigns this bizarre action will lead. If the KFConsole will be available to consumers still has to be seen. The price and release date of the console is still unknown. Until then gamers will still have to suffer and choose between hot fried chicken or skipping the next round of their videogame.