In a world dominated by screens and endless notifications, Wyndham Grand Hotels is offering a refreshing escape with their “Reconnected” program. Designed to help families enjoy their stay without the constant interference of cell phones and cameras, this initiative encourages guests to unplug and reconnect with what really matters—each other.
What Is it?
Wyndham Grand’s ‘Reconnected’ program is like a digital detox, but with a twist of luxury. Families are invited to hand over their phones at check-in, securing them in a safe with a timer to ensure everyone stays present. In return for their cooperation, guests receive a 5% discount per night, along with a treasure trove of fun, family-oriented activities to make their stay memorable.
Here’s what you can expect:
- Phone-Free Fun: A safe with a timer for phones, families can stay fully present!
- Fort-Building Kits: Channel your inner child with materials and plans to build epic blanket forts.
- Instant Memories: Capture the moments that matter with an Instax camera, without the distractions of social media.
- Mystery & Adventure: Dive into reading materials and family-friendly mystery activities designed to spark imagination and teamwork.
Why Is It Cool?
- Digital Detox: In a world dominated by screens, Wyndham Grand offers a refreshing break to reconnect with loved ones.
- Strengthened Family Bonds: Enjoy quality time with your kids, building forts and sharing real, unfiltered moments without the pressure of social media.
- Nostalgic Experience: The program provides a throwback to simpler times, combining classic family fun with modern luxury.
- Less Stress: Disconnecting from digital distractions reduces stress, allowing families to relax and enjoy their time together.
- Long-Lasting Memories: Create memories that will outlast any Instagram post, with activities designed to bring families closer.
- Incentives to Participate: The program offers a range of perks, making it easy and rewarding for families to fully engage in the experience.
Why Does It Have Future Growth Potential?
While the ‘Reconnected’ program originally launched as a pilot five years ago, its relevance has only grown, especially in the post-pandemic world where mental health has taken center stage. The pandemic brought a new level of awareness to the importance of mental well-being, with many people sharing their struggles and recognizing the harmful impact of excessive screen time and social media.
As Bob Whitley, professor of Psychiatry at McGill University, points out, “Heavy usage of digital devices and social media is harmful for mental health.” With public awareness of this issue on the rise, there’s a strong likelihood that more hotels will adopt and expand on this concept, integrating additional outdoor activities and wellness experiences to enhance the guest experience.
In short, Wyndham Grand’s ‘Reconnected’ program isn’t just a trend—it’s a forward-thinking approach to hospitality that aligns perfectly with the growing demand for meaningful, mentally nourishing experiences.
Author: Paula Daniela Arciniegas Guerrero
Editor: Andrés Felipe Velasco (Colombia)
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