GenZ Archives

SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several art installations and…

GOT SOME MILK FOR YOUR T-SHIRT?

A story by: Manou Reintjens WHAT IT IS? A product that solves the two biggest world problems? Yea sure… Well, Mi Terro is a company that creates sustainable and durable fabric…

HOWBOTTLE AND TURNING PLASTIC WASTE INTO BAGS

WHAT IT IS? HowBottle is a brand founded by Ningning Huang, who aims to reduce plastic waste by recycling plastic bottles, and sometimes other types of ‘single-use’ plastics into clothing…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…

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