DIGITALMARKETINGCOMMUNICATION
11 posts
From Furniture to Fantasy: How IKEA Sleepovers Turn Stores into Unforgettable Experiences
What Is It? IKEA Sleepovers are personalized events in which selected IKEA Family members or giveaway winners spend a night inside an IKEA store. Guests test beds, enjoy live performances,…
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Inside 25hours Hotels: Where Hospitality Meets Culture and Content
What Is It? Think hotels that behave like creative studios, social clubs, and selfie sets all at once. That’s 25hours Hotels — a brand built to spark content, cultivate belonging,…
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Marriott Moments: When Guests Become the Influencers
What Is It? Marriott Bonvoy, the global loyalty program of Marriott International, launched a TikTok travel challenge inviting guests to share short videos of their stays using the hashtag #MarriottBonvoyMoments.…
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How @hotel Turns Travel Inspiration Into Instant Bookings
What Is It? @hotel (formerly TripScout) is a travel booking platform built for the social media generation. Founded by Konrad Waliszewski and Andy Acs, TripScout rebranded as @hotel to bring…
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From Scroll to Stay: How TikTok Go Helps Hotels Shine
What Is It? In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. The idea is simple but powerful: creators with at least 1,000…
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Meet Sena Z.: The AI Travel Influencer Reimagining Hospitality
What Is It? In 2024, Cenizaro Hotels & Resorts and BRACAI launched Sena Zaro, a digital travel ambassador without a passport, yet with a full backstory and presence across Instagram…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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BE WITH THE DECEASED FOR 49 MORE DAYS
WHAT IT IS? What’s more connected to life than death itself? Etsuko Ichihara, fantasy inventor, saw something beautiful in the Buddhist belief and it’s mourning ritual. According to Buddhists, it…
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INJECTING PIXELS INTO OUR PHYSICAL WORLD
WHAT IT IS? An army of virtual models is taking over the fashion industry. Luxury fashion house Balmain summoned the first CG, computer generated, models in the summer of 2018…
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FRUIT OF THE FUTURE
WHAT IT IS? What do you think our food will look like in the future? Designer and Founder of ‘Neo Fruit’, Meydan Levy thought of this question as well. She…
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