GenZ Archives

From Scroll to Stay: How TikTok Go Helps Hotels Shine

What Is It? In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. The idea is simple but powerful: creators with at least 1,000…

Meet Sena Z.: The AI Travel Influencer Reimagining Hospitality

What Is It? In 2024, Cenizaro Hotels & Resorts and BRACAI launched Sena Zaro, a digital travel ambassador without a passport, yet with a full backstory and presence across Instagram…

Would You Go on a Coffee Date with a Robot?

What Is It? At the heart of Suzukagawa’s shopping complex, the LOVOT Café offers a rare hospitality concept where your companion might not be human. Located in LAZONA Kawasaki Plaza…

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…

The Mirror That Heals: Emotional Rituals in Hospitality

Mirror Ritual is an interactive installation developed at Monash University in 2020 by Nina Rajcic and Jon McCormack. It combines AI and machine learning to read your facial expression and…

Stay Fermented: The Next Big Thing in Wellness Travel

Perched on a lush hill in Kitanakagusuku Village, Okinawa, the EM Wellness Kurashinohakko Lifestyle Resort isn’t just a wellness hotel; it’s an experiment in living with fermentation. Its philosophy uses…

Captured Atmospheres: The Strange & Poetic Art of Bottled Air

What Is It? Imagine holding a bottle of “Venetian Canal Mist” or “Lake Como Dawn,” a little vessel that seems to carry a memory instead of a fragrance. Bottled air…

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

What Is It? In a world glued to screens, HermèsFit offers a fashionably fresh way to move. This itinerant pop-up merges luxury and wellness into an immersive experience that turns…

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…