Sectors Archives

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

WHEN IT COMES TO EMOTIONAL INTELLIGENCE, AI CAN’T COUNT TO FIVE | DATA DRIVEN INVESTOR

We all know the blessings that AI and its algorithms bring upon us. Spotting cancer cells somewhere inside your body: Leave it to AI. Making agriculture super productive: Leave it to AI.…

ARE YOU LOVIN’ IT?!

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…

DO NOT READ THIS WHILE EATING

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old Scotch whisky normally also contains much older spirits?…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

INTERVIEW JOAQUIN AUSEJO ASIAIN

Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury hotel properties in…

LV MEETS THE GAME INDUSTRY

What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material for the fans…

When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The founder of Créations…