Illa Branco, Futurist, Cultural Trends Consultant & Ph.D. Researcher, Barcelona, Spain, Author at Science of the Time

COOLHUNTING FOR SUSTAINABILITY

Furthermore, as with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end. Recently you…

WEB SUMMIT 2021 HIGHLIGHTS

Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Furthermore, Here you will find the…

COOLHUNTING FOR INCLUSION

Furthermore, In this article, I will bring the topic of Coolhunting once again, but now I’m going to present it in a practical and applied way. I did it during…

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…

SEXY 2020

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But, if we consider…

GRAFFITI IS A COOL DIALOGUE IN THE CITY

Cities are an important issue in trend studies and forecasting because it will be synonymous of “home” for most human beings. Furthermore, If you want to understand the future of…

WHO ARE THE LEADERS OF TOMORROW?

Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will ask again for…