Trends Archives

Trends

HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…

THE FUTURE LANDSCAPE OF WORK AND ITS NEW DYNAMICS | DATA DRIVEN INVESTOR

INTRO: 47 IS KILLING! In a 2017 study two scholars, Carl Benedikt Frey and Michael A. Osborne from Oxford University, suggest 47 percent of USA jobs could be automated away in…

DEEPFAKES AND FASHION ADVERTISING

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has been manipulated by…

INTERVIEW ERICH STEINBOCK

EMOTIONAL INTELLIGENCE IN HOTELS — AND BEYOND. Hospitality Thought leader Erich Steinbock Knows: The World needs Emotional Intelligence Who Are you? Officially retired since 2014 but don’t believe it. Five decades career in…

VIRTUAL TOUR WITH REMOTE-CONTROLLED GUIDE

What is it? The Faroe Islands, a Denmark territory, have come up with a way to allow people around the world to go on a self-guided tour of the archipelago. Camera-wearing…

EXPERIENCE LUXURY IN A RECYCLED SHIPPING CONTAINER

What is it? California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn was developed by Ecotech Design and is based around…

TURN YOUR PHONE OFF BEFORE ENTERING

What is it? Do you know how many times you unlock your phone every hour? According to a Ikea Spain research we do it every ten minutes. At this point, can…

Sustainability

THE TASTE OF THE HEIGHTS

What is it? Imagine yourself immersing into the culture of a village, eating local and ancient products, and feeling part of the tradition. Virgilio Martinez has opened a restaurant 3.500m above…

Sustainability

FOOD IS TOO PRECIOUS TO BE THROWN AWAY - WINNOW

What is it? Food waste has been and it is still a problem in the hospitality industry for so many years now. It is also an environmental problem which has a…

DENVER’S GREEN REVOLUTION

What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood in the Mercat…

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