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Science of the Time
Science of the Time
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Sheima El Boutaybi

1 post
  • All generations
  • China
  • DIGITALMARKETINGCOMMUNICATION
  • Europe East
  • Events
  • Experience Economy
  • North America

From Furniture to Fantasy: How IKEA Sleepovers Turn Stores into Unforgettable Experiences

  • May 15, 2026
  • Sheima El Boutaybi
What Is It? IKEA Sleepovers are personalized events in which selected IKEA Family members or giveaway winners spend a night inside an IKEA store. Guests test beds, enjoy live performances,…
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