Posts by tag
Gen Z
7 posts
CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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FASHION TO FORESTS (10 TREES AT A TIME)
WHAT IT IS? ‘TenTree’ is a clothing brand that has environment, sustainability, and ethics at the forefront of its business model. They use sustainable materials and manufacturing practices, such as tencel…
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RADIO WHAT’S NEW? SOMEONE STILL LOVES YOU
WHAT IT IS? Born connected and with access to unlimited entertainment, we (as a generation) forgot that not so long ago, music wasn’t so easily accessible. What iTunes, SoundCloud, Spotify and…
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SOME OF MAGNUM’S ICE CREAM GOES AR
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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LOVE IS NOT ENOUGH
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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