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Science of the Time
Science of the Time
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Trends

193 posts
  • Engage & Involve
  • Europe West
  • GenZ
  • Hotels
  • LUXURY
  • Purpose
  • TECHNOLOGY

NH Collection Eurobuilding Mood Rooms: The Future of Slow Tech Hospitality

  • June 30, 2026
  • Ariadna Ramió Mateu
What Is It? Located in Madrid’s vibrant financial district, the NH Collection Eurobuilding is redefining modern luxury for a generation that values well-being over prestige. In collaboration with Philips Lighting…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • GenZ
  • Hotels
  • LUXURY
  • Millennials
  • North America
  • Sustainability
  • Touch Points

Natipa Santa Teresa: Where Sustainability Meets Luxury on Costa Rica’s Pacific Coast

  • June 26, 2026
  • Glauco Rivera
What Is It? On the Pacific coast of Costa Rica lies Santa Teresa, a vibrant beach town where sustainability meets luxury. Known for its laid-back atmosphere, world-class surfing, and breathtaking…
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  • All generations
  • Europe South
  • Hotels
  • OTHER
  • Sustainability
  • Touch Points

How Reusable Cups Are Making Luxury Hotels More Sustainable

  • June 25, 2026
  • José Bonich Castaňo
What Is It? Luxury hotels are often associated with exclusive amenities, premium packaging, and single-use products. However, Hotel Pontiana Thalasso 5* in Oropesa del Mar, Spain, takes a different approach.…
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  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Europe South
  • Hotels
  • Localiscious
  • Sustainability

What Is an Albergo Diffuso? The Scattered Hotel Concept: Transforming Hospitality

  • June 25, 2026
  • Thaleia Bamiha
What Is It? Imagine rolling your suitcase into a quiet Italian hilltop village. There are no glass towers, no long hotel corridors, and no bright Reception sign. Instead, your key…
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  • Africa
  • GenZ
  • INTERCULTURALDIFFERENCES
  • Localiscious
  • Millennials
  • Tourism

The Future of Travel: From Tourism to Cultural Exchange

  • June 4, 2026
  • Luis Sanchez Ibarra
What Is It? Today, we live in a hyperconnected world where information and communication are only a click away. In theory, this should make us feel more connected than ever.…
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  • Europe West
  • GenZ
  • Millennials
  • OTHER
  • Sustainability
  • Touch Points
  • Tourism

Become a Godparent to a Tree in Mallorca: A Unique and Sustainable Experience

  • May 29, 2026
  • Johanna Mau
What Is It? Have you ever thought about becoming a godparent to a tree? No? Well, let me tell you—as a godmother myself, it is an enriching experience that makes…
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  • All generations
  • Asia – other
  • Emotional Intelligence (empathy)
  • Hotels
  • LUXURY

Why EVA Floors by ITC Hotels Are Changing Luxury Hospitality

  • May 22, 2026
  • Gourav Makam
What Is It? When ITC Hotels, one of India’s most iconic luxury hotel chains, decided to redefine hospitality, the brand did not begin with marble lobbies or grand chandeliers. Instead,…
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  • All generations
  • China
  • DIGITALMARKETINGCOMMUNICATION
  • Europe East
  • Events
  • Experience Economy
  • North America

From Furniture to Fantasy: How IKEA Sleepovers Turn Stores into Unforgettable Experiences

  • May 15, 2026
  • Sheima El Boutaybi
What Is It? IKEA Sleepovers are personalized events in which selected IKEA Family members or giveaway winners spend a night inside an IKEA store. Guests test beds, enjoy live performances,…
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  • DIGITALMARKETINGCOMMUNICATION
  • Europe West
  • GenZ
  • Hotels
  • Indonesia
  • Middle East
  • The New Social

Inside 25hours Hotels: Where Hospitality Meets Culture and Content

  • May 7, 2026
  • Gourav Makam
What Is It? Think hotels that behave like creative studios, social clubs, and selfie sets all at once. That’s 25hours Hotels — a brand built to spark content, cultivate belonging,…
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  • Experience Economy
  • GenZ
  • Indonesia
  • Millennials
  • OTHER
  • Tourism

Komodo Pirate Boat Trip: Live Like a Pirate for 3 Days

  • April 28, 2026
  • Ariadna Ramió Mateu
What Is It? What if your trip was more than sightseeing—what if you could truly live like a pirate for three days? In Komodo, part of Indonesia, this unique adventure…
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