THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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YOU’LL NEVER EAT ALONE
What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just met on a…
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IS YOUR LIVING ROOM MICHELIN STARRED?
What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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NEW AR & 3D TECH WILL REVOLUTIONIZE BEVERAGE MARKET
What is it? If you’re a consumer that craves for informational facts (like me!) and is also interested in wine, beers and soft drinks (also like me), keep reading: YOU’RE GOING…
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TURN YOUR PHONE OFF BEFORE ENTERING
What is it? Do you know how many times you unlock your phone every hour? According to a Ikea Spain research we do it every ten minutes. At this point, can…
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WTF IS HAPPENING IN ARMENIA?
I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home countries; I call…
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THE FUTURE OF ADVERTISING AGENCIES
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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