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Science of the Time
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Newsjacking in Advertising

1 post
  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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