Social Media

THE COOKIE MONSTER OF NEWSJACKING

What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

IS YOUR LIVING ROOM MICHELIN STARRED?

What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi Gallery…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…

SEXY 2020

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But, if we consider…

THE HOUSE RULES: HOW REAL ESTATE DRIVES AMERICAN INFLUENCER CULTURE

1600 North Vine Street is not unlike many modern Los Angeles apartment buildings. Pool. Views. The svelte fashionistas of the Melrose corridor like its smaller kitchens and larger wardrobes. Bathrooms…

THE SOCIAL PHYSICAL DISTANCING CHALLENGE

Aren’t we funny creatures? Before the “social” distancing rule, we were actually already distancing ourselves by being in our “phone bubble” all the time. Even when we were going outside,…

THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations and sponsorships, and…

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