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Science of the Time
Science of the Time
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Social Media

10 posts
  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Digital Communication
  • Food
  • Marketing
  • Millennials/Generation Z
  • Social Media
  • STARTER

CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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  • Food
  • Home
  • News
  • Social Media
  • STARTER

IS YOUR LIVING ROOM MICHELIN STARRED?

  • April 11, 2021
  • José María Guillén Ruiz
What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…
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  • Art
  • Culture
  • Millennials/Generation Z
  • Social Media
  • STARTER
  • Technology

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

  • March 12, 2021
  • José María Guillén Ruiz
In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi Gallery…
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  • DDI
  • Digital Communication
  • EXPERT
  • Marketing
  • Millennials/Generation Z
  • Social Media

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

  • February 3, 2021
  • Carl Rohde
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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  • Covid-19
  • Culture
  • HUMAN RELATIONS
  • PROFESSIONAL
  • Sex
  • Social Media

SEXY 2020

  • December 30, 2020
  • Illa Branco
Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But, if we consider…
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  • Culture
  • EXPERT
  • Millennials/Generation Z
  • Social Media

THE HOUSE RULES: HOW REAL ESTATE DRIVES AMERICAN INFLUENCER CULTURE

  • June 5, 2020
  • Martin Karaffa
1600 North Vine Street is not unlike many modern Los Angeles apartment buildings. Pool. Views. The svelte fashionistas of the Melrose corridor like its smaller kitchens and larger wardrobes. Bathrooms…
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  • Covid-19
  • EXPERT
  • Millennials/Generation Z
  • Social Media

THE SOCIAL PHYSICAL DISTANCING CHALLENGE

  • May 4, 2020
  • Eric Jan van Haastrecht
Aren’t we funny creatures? Before the “social” distancing rule, we were actually already distancing ourselves by being in our “phone bubble” all the time. Even when we were going outside,…
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  • Covid-19
  • Digital Communication
  • Entertainment
  • INVOLVE & ENGAGE
  • Millennials/Generation Z
  • PROFESSIONAL
  • Social Media

THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

  • May 1, 2020
  • Luca Fischer
COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations and sponsorships, and…
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  • Social Media
  • Uncategorized

SALLING (PUCK FROM GLEE) WAS MONSTROUS BUT SO IS SOCIAL MEDIA

  • February 9, 2018
  • Amy Bessem
  Mark Salling is dead. Suicide. If you are over 25 this probably doesn’t mean anything to you as Salling will be filtered out of your news feed. Amongst Millennials…
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