Posts by author
Dionisius Satria Arthamas
3 posts
THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
Share
CITYHUB: YOUR KEY TO THE CITY
What is it? CityHub, in a nutshell, is a “urban hotel for digital natives”. It is an ingenious champion of tech-infused hospitality. Think: part hotel, part hostel, part tech heaven. As…
Share
VIRTUAL TOUR WITH REMOTE-CONTROLLED GUIDE
What is it? The Faroe Islands, a Denmark territory, have come up with a way to allow people around the world to go on a self-guided tour of the archipelago. Camera-wearing…
Share