THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
Posts by author
Dion Satria Arthamas
5 posts
CITYHUB: YOUR KEY TO THE CITY
What is it? CityHub, in a nutshell, is a “urban hotel for digital natives”. It is an ingenious champion of tech-infused hospitality. Think: part hotel, part hostel, part tech heaven. As…
VIRTUAL TOUR WITH REMOTE-CONTROLLED GUIDE
What is it? The Faroe Islands, a Denmark territory, have come up with a way to allow people around the world to go on a self-guided tour of the archipelago. Camera-wearing…
EXPERIENCE LUXURY IN A RECYCLED SHIPPING CONTAINER
What is it? California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn was developed by Ecotech Design and is based around…
PAY-IT-FORWARD PIZZA: ROSA’S FRESH PIZZA
What is it? Philadelphia is known as the City of Brotherly Love and Philly pizza joint, Rosa’s Fresh Pizza truly lives up to this standard. The restaurant is filled with colourful…