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Science of the Time
Science of the Time
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Digital Communication

18 posts
  • Digital Communication
  • Media
  • Social Media
  • STARTER

Minus all the noise

  • February 16, 2023
  • Fenne van Mierlo
People are on their phones
These days, social media platforms aim to increase the time you spend interacting with their algorithm. Targeted ads and push notifications keep you invested and active on the medium. As…
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  • Digital Communication
  • Marketing
  • Millennials
  • STARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • Digital Communication
  • Marketing
  • STARTER
  • Trends

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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  • Digital Communication
  • Food
  • Marketing
  • STARTER

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

  • February 2, 2022
  • Manon Celestin
WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…
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  • Art
  • Digital Communication
  • GenZ
  • Millennials
  • STARTER

SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

  • December 30, 2021
  • Ricky Hao
WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several art installations and…
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  • Digital Communication
  • INTERNET OF THINGS
  • PROFESSIONAL
  • Technology

WEB SUMMIT 2021 HIGHLIGHTS

  • December 14, 2021
  • Illa Branco
Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Here you will find the best…
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  • Digital Communication
  • Fashion
  • Food
  • Marketing
  • STARTER

ARE YOU LOVIN’ IT?!

  • May 13, 2021
  • Jesse Siersma
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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  • Digital Communication
  • Food
  • I WANT TO ESCAPE
  • Marketing
  • STARTER

DO NOT READ THIS WHILE EATING

  • May 10, 2021
  • Jet Kroot
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Digital Communication
  • Food
  • Marketing
  • Millennials/Generation Z
  • Social Media
  • STARTER

CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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