Foresight Agency
Fashion
25 posts
LV MEETS THE GAME INDUSTRY
What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material for the fans…
DEEPFAKES AND FASHION ADVERTISING
Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has been manipulated by…
GUCCI BUNS IN MY MOUTH
What is it? Well, not those kinds of buns, I mean Taka bun by Gucci Osteria. Food and Fashion meet in a bold collaboration that is nothing short of stunning and…
THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT
What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Every day more and more…
THE AGE OF TOMORROW - BALENCIAGA’S FUTURISTIC VIDEO GAME
Set in the near-future of 2031, Balenciaga’s new video game titled Afterworld: The Age of Tomorrow allows players to tour Demna Gyasalia’s AW21 collection. Not only does the bespoke video game let…
THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE
Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…
ON HOW THE CORONA PANDEMIC INFLUENCES THE USE OF TEXTILE
Textiles can be seen in the streets more than ever before because of facemasks, that really are ‘in your face’. So, Textile can be seen as a protection against diseases.…
CHEMICALS-RELEASING SPORTSWEAR
What is it The company Under Armour is famous for being the leader in innovation in the sports world. They are always one step ahead and they are driven by…
COW INTESTINES ARE THE NEW HAUTE COUTURE
Three months ago I had an interview with a textile expert from Barcelona, Oscar Tomico. When I asked him about the future of textiles and what would be popular in…
INJECTING PIXELS INTO OUR PHYSICAL WORLD
WHAT IT IS? An army of virtual models is taking over the fashion industry. Luxury fashion house Balmain summoned the first CG, computer generated, models in the summer of 2018…