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Posts by tag

Gen Z

7 posts
  • Digital Communication
  • Marketing
  • Millennials
  • STARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • Fashion
  • GenZ
  • Millennials
  • STARTER
  • Sustainability

FASHION TO FORESTS (10 TREES AT A TIME)

  • March 29, 2022
  • Philippe des Rivieres
WHAT IT IS? ‘TenTree’ is a clothing brand that has environment, sustainability, and ethics at the forefront of its business model. They use sustainable materials and manufacturing practices, such as tencel…
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  • GenZ
  • Millennials
  • Music
  • STARTER

RADIO WHAT’S NEW? SOMEONE STILL LOVES YOU

  • March 15, 2022
  • Marie Sophie Rinner
WHAT IT IS? Born connected and with access to unlimited entertainment, we (as a generation) forgot that not so long ago, music wasn’t so easily accessible. What iTunes, SoundCloud, Spotify and…
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  • Digital Communication
  • Marketing
  • STARTER
  • Trends

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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  • Fashion
  • GenZ
  • Marketing
  • STARTER

LOVE IS NOT ENOUGH

  • February 8, 2022
  • Beatrice Paglino
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
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  • DDI
  • Digital Communication
  • EXPERT
  • Marketing
  • Millennials/Generation Z
  • Social Media

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

  • February 3, 2021
  • Carl Rohde
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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  • Millennials/Generation Z
  • News

The revival of spirituality amongst Millennials and Gen-Z

  • February 19, 2020
  • Amy Bessem
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