Millennials/Generation Z Archives

A ROOM WITH ALL THE VIEWS YOU WANT

WHAT IT IS? Have you ever stayed in a hotel in the center of a megalopolis, with tall buildings all around, but no beautiful view? Slightly gloomy, isn’t it? But then…

LIFE AMONG THE TREETOPS

WHAT IT IS? As a child, I have always wanted to live in a treehouse. A place tucked away in between branches, far away from the real world. A place for…

DINING UNDERWATER IN THE PEARL RESTAURANT

WHAT IT IS? ‘Nemo 33’, Brussels, Belgium is an Aquatic Centre built for divers. It has the deepest swimming pool in the world with a depth of 113 feet (33 meters).…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi Gallery…

THE SEX WORK REVOLUTION

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession when you were…

INTERVIEW ALEKSANDRA ZAKREVSKAYA

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…

ENGAGE ME OR ENRAGE ME: GAMIFICATION WILL RUN THE WORLD

During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers gaming a bigger…

WHAT THE PLANT?!

Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual menu. Why is normal…