Posts by tag
value
4 posts
HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION
As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…
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THE FUTURE OF ADVERTISING AGENCIES
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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WHAT THE PLANT?!
Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual menu. Why is normal…
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SHOPLIFTERS
Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop of the future’. A…
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