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Science of the Time
Science of the Time
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Community, Belonging & Third Places

59 posts
  • Community, Belonging & Third Places
  • Digital Platforms & Smart Tools
  • Millennials (1981-1996)
  • Southern Europe & Mediterranean
  • Technology & Smart Infrastructure

ADOPT A GRANDPARENT

  • February 25, 2022
  • Juan Guzman, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
WHAT IT IS? ‘Adopta Un Abuelo’ is an app designed to connect people with lonely elderlies. Furthermore, Over two million elderly live by themselves in Spain. Furthermore, Three hundred sixty thousand…
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  • Community, Belonging & Third Places
  • Consumer Trends & Drivers
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Southeast Asia & Rest of Asia
  • Viral Culture & Community Marketing

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn, Food Innovation Researcher & Trend Hunter, 's-Hertogenbosch, Netherlands
WHAT IT IS? Furthermore, We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’…
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  • Community, Belonging & Third Places
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Hotels & Accommodations
  • INSIGHTS
  • Viral Culture & Community Marketing

#DONTTOUCHMYCLOTHES

  • September 30, 2021
  • Isabeau van Maastricht, Trend Researcher & Emotional Design Specialist, Amsterdam, Netherlands
On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Furthermore, Clothing is an expression, image and personality of a…
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  • Community, Belonging & Third Places
  • Global & Digital Borderless
  • Millennials (1981-1996)
  • Technology & Smart Infrastructure
  • Travel, Aviation & Mobility

TRAVEL THROUGH DIFFERENT LOCATIONS WHILE STAYING IN YOUR HOMETOWN!

  • July 6, 2021
  • Elie Daccache, Sustainable Design & Circular Innovation Hunter, Beirut, Lebanon
What it is: The conqueror has set up many different virtual fitness challenges, each with a different length depending on the location chosen, like Mount Fuji, the English Channel, the Grand…
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  • Community, Belonging & Third Places
  • Culture, Nightlife & Social Clubs
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • INSIGHTS
  • Viral Culture & Community Marketing

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas, Digital Media & Brand Innovation Strategist, Jakarta, Indonesia
What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…
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  • Community, Belonging & Third Places
  • Food, Beverage & Gastronomy
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • INSIGHTS
  • Next-Gen Revenue & Business Models

CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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  • Community, Belonging & Third Places
  • Food, Beverage & Gastronomy
  • Millennials (1981-1996)
  • Southern Europe & Mediterranean
  • Viral Culture & Community Marketing

YOU’LL NEVER EAT ALONE

  • April 13, 2021
  • José María Guillén Ruiz, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
What is it? Furthermore, The way in which millennials make contact between themsleves is different from previous generations. Furthermore, Digital natives find it natural to date a person they just met…
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  • All Generations / Universal Design
  • Community, Belonging & Third Places
  • Food, Beverage & Gastronomy
  • Global & Digital Borderless
  • INSIGHTS
  • Quiet Luxury & The New Status

IS YOUR LIVING ROOM MICHELIN STARRED?

  • April 11, 2021
  • José María Guillén Ruiz, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
What is it? Furthermore, The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in…
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  • All Generations / Universal Design
  • Community, Belonging & Third Places
  • Hotels & Accommodations
  • North America
  • Technology & Smart Infrastructure

COME AND MEET TONI, OUR NEWEST BARTENDER

  • January 29, 2021
  • Daniel Iturralde, Retail Innovation & Hospitality Experience Specialist, Quito, Ecuador
What is it? Furthermore, When you arrive at The View Rooftop, located on the top floor of the Townhouse Duomo hotel in Milano, you start believing everything is possible. This bar,…
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  • Community, Belonging & Third Places
  • Experiential Retail & Concept Spaces
  • Global & Digital Borderless
  • Millennials (1981-1996)
  • Viral Culture & Community Marketing

PAY-IT-FORWARD PIZZA: ROSA’S FRESH PIZZA

  • November 30, 2020
  • Dionisius Satria Arthamas, Digital Media & Brand Innovation Strategist, Jakarta, Indonesia
What is it? Furthermore, Philadelphia stands as the City of Brotherly Love and Philly pizza joint, Rosa’s Fresh Pizza truly lives up to this standard. Furthermore, The restaurant brims with colourful…
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