Futurists Club

Julia van de Nieuwehuizen, The Netherlands

Ingeborg Bruinewoud, Dubai United Arab Emirates

Bryan o' Rourke, United States — Bryan o’ Rourke, United States

Aline Krioghlian - Unites States — Aline Krioghlian – Unites States

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Futurists Club

At Futurists Club we show the work of our international team of over 300 Cool Hunters, certified by Science of the Time.

Certification doesn’t come easy. We distinguish starters, experts and full professionals (who are in business or universities for at least a decade.)

YOU ASPIRE A COOL HUNT CAREER? CLICK HERE.

You can watch and read the blogs randomly. You can also research them systematically, selecting them by industry categories, by trend fields and/or by demographic groups.

This is one of our strategies to generate validated trends & innovation insights. Never created by one, always by the wisdom of the crowd.

Illa Branco

COOLHUNTING FOR SUSTAINABILITY

FuturistsPROFESSIONALSustainabilityTrends

As with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end….

SOME ADVICE FROM DAD – ON HOW TO STAY A SANE PROFESSIONAL

EXPERTFuturistsMaterialsWork

Deanne Elstrom wrote a blog for Futurists Club with advices ‘From A Mother’, herself, to the younger generations of Futurists Club’s readers. It was highly appreciated by…

EMOTIONAL CLOTHES, FASHION REPRESENTING EMOTIONAL WELLBEING

DesignFashionHUMAN RELATIONSPROFESSIONAL

We all know that clothing is, in a sense, an identification tool that can function in determining the symbolic boundaries between people. Fashion and clothing are a…

PLAY HIDE AND SEEK WITH VEGETABLES!

FoodHealthINTERNET OF THINGSSTARTER

WHAT IT IS? It’s a struggle for parents. How do I get my children to eat more vegetables? We all know eating vegetables is good for our health…

AFTER STORES GO DARK, THEY CACHE GOODS

COOL BUSINESSESMillennialsSTARTERTechnology

What is it? Nowadays, technology has taken over our daily routines. Smartphones, tablets, smartwatches, among other devices, are the basic tools for achieving everyday tasks. Calls have been…

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

Digital CommunicationMarketingMillennialsSTARTER

WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They…

ENLIGHTENED HOSPITALITY IN VILA VINITECA

HospitalitySTARTER

WHAT IT IS? Tourism and travel have become an essential part of our lives. Now more than ever, part of our yearn to travel is derived from our…

THE ULTIMATE SHIT BEER YOU CAN TASTE: GOOD!

FoodHospitalitySustainability

WHAT IT IS? No, it is not a joke. A small-scale Finnish brewery ‘Ant Brew’ produces beer with goose poop. The beer is brewed using wild herbs, local…

PIG, THE KING OF THE CYCLE

FoodHospitalitySTARTER

WHAT IT IS? Pigs are used in many more products than we can imagine. According to the research by Christien Meindertsma, represented in a an Oxford TED-talk (2010),…

FILL IT UP WITH WINE

COOL BUSINESSESFoodMillennialsSTARTER

WHAT IT IS? There are many wineries in the world — old and new, large and small, ultra-modern and classic. And there are some quite unusual ones: for example, the…

BEGIN TO TRUST AGAIN

FoodHospitalitySTARTERTrends

WHAT IT IS? Have you ever felt like you don’t quite know what you’re eating? Do you worry about the conditions under which your food is raised and…

FASHION TO FORESTS (10 TREES AT A TIME)

FashionGenZMillennialsSTARTERSustainability

WHAT IT IS? ‘TenTree’ is a clothing brand that has environment, sustainability, and ethics at the forefront of its business model. They use sustainable materials and manufacturing practices,…

FREE-RENT FOR COMPANIONSHIP. AGE IS JUST A NUMBER

HospitalityHUMAN RELATIONSMillennialsMobilitySTARTER

WHAT IT IS? Nearly half of Britons over the age of 65 say that television or pets are their main form of company. This is highly problematic as…

POLYARUS: NOBLE COMMERCE

HospitalityMillennialsSTARTERSUSTAINABILITY

WHAT IT IS? Did you hold an event with banners involved? Don’t throw them away!It’s simple: 1 sq.m. banner = 1 shopping bag of 35×40 cm. ‘Polyarus’ is…

FIND YOURSELF IN ANOTHER PART OF THE WORLD

GenZHospitalityMillennialsSTARTERTravel

WHAT IT IS? Find yourself in another part of the world! Share your knowledge, gain new skills, change your way of perceiving the world! ‘Workaway’ is a platform…

RADIO WHAT’S NEW? SOMEONE STILL LOVES YOU

GenZMillennialsMusicSTARTER

WHAT IT IS? Born connected and with access to unlimited entertainment, we (as a generation) forgot that not so long ago, music wasn’t so easily accessible. What iTunes,…

ADULT SUMMER CAMP

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? If you never had the opportunity to go to a summer camp as a kid, I introduce you to ‘Camp Grounded’ (California, USA). This camp…

RUI-KATSU: CRYING THERAPY

Loneliness EpidemicMillennialsSTARTERWellness

WHAT IT IS? The ‘Rui-katsu’ crying therapies (Tokyo, Japan) — ‘Rui-Katsu’ means “to seek tears” — emerged in 2013 to offer Japanese people a means of escape that would allow them to…

SWIPE FOR FRIENDS

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? ‘Hey! Vina’ is an American app, created in 2016 by Olivia June. The idea of the app is “that nothing makes us feel more confident,…

DINNER FOR TWO – NEVER LONELY WITH A PANDA

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? ‘Maison Saigon’ (Bangkok, Thailand) is a Vietnamese restaurant that came up with a simple and adorable idea with the only purpose to cheer guests up….

ADOPT A GRANDPARENT

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? ‘Adopta Un Abuelo’ is an app designed to connect people with lonely elderlies. Over two million elderly live by themselves in Spain. Three hundred sixty…

LUXURY BRAND VALENTINO X WE’RE NOT REALLY STRANGERS

EMOTIONAL INTELLIGENCEGamesLuxurySTARTER

WHAT IT IS? After the challenges of the virus, the necessity of human connection has become very apparent. For this reason luxury fashion brand ‘Valentino’ has decided to…

SEROTONIN EATERY

EMOTIONAL INTELLIGENCESTARTERWellness

WHAT IT IS? Studies show that what you eat, directly affects the structure and function of your brain and ultimately, your mood. This is because of serotonin. Serotonin…

ROBOTS: SLOWLY INCREASING THEIR EMOTIONAL INTELLIGENCE

EMOTIONAL INTELLIGENCEHospitalitySTARTERTechnology

WHAT IT IS? Robots in the hospitality industry? Now, at the rapid pace at which technology is changing, this is becoming a reality. Hotels across the globe have…

SOME OF MAGNUM’S ICE CREAM GOES AR

Digital CommunicationMarketingSTARTERTrends

WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool…

LOVE IS NOT ENOUGH

FashionGenZMarketingSTARTER

WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through…

MARRIOT LISTENS: ON EACH LOCATION

HospitalityMarketingSTARTER

WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content…

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

Digital CommunicationFoodMarketingSTARTER

WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual…

A ROOM WITH ALL THE VIEWS YOU WANT

Millennials/Generation ZSTARTERTechnology

WHAT IT IS? Have you ever stayed in a hotel in the center of a megalopolis, with tall buildings all around, but no beautiful view? Slightly gloomy, isn’t…

‘LOCK YOUR PHONE’ LAMP

DesignGenZSTARTERTOUCHPOINTS

WHAT IT IS? In 2017 Austrian designer, Klemens Schillinger created a lamp that only lights up once the user is willing to surrender his or her smartphone. Based…

GRANDMA’S EMBROIDERY MADE SUPER COOL AGAIN!

FashionMillennialsSTARTERTOUCHPOINTS

WHAT IT IS? ‘Keur’ is a French fashion brand that specializes in hand-embroidered apparel which honors artisanal, traditional and familial values. It has a sentimental story behind it….

HONESTY BAR IN TUSCANY

FoodHospitalitySTARTERTOUCHPOINTS

WHAT IT IS? Have you ever thought of sliding behind the counter and helping yourself to the bar? ‘Novanta 90’ gives you the chance to do so and…

AN EXPERIENCE HEAVEN, OFFERING CHOCO-THERAPY

FoodHospitalitySTARTERTOUCHPOINTS

WHAT IT IS? Fine dining Michelin Star restaurant ‘El Cielo’ is a Colombian restaurant which offers a wide variety of traditional dishes in their à la carte and…

WHAT WOULD YOUR FUTURE SELF SAY

OtherSTARTERTOUCHPOINTS

WHAT IT IS? Located in the quiet Yongsan District, Seoul, ‘The Space Filled With You’, which opened in 2016, offers a peaceful atmosphere and a great view…

LIFE AMONG THE TREETOPS

HospitalityMillennials/Generation ZSTARTER

WHAT IT IS? As a child, I have always wanted to live in a treehouse. A place tucked away in between branches, far away from the real world….

SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

ArtDigital CommunicationGenZMillennialsSTARTER

WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several…

CELEBRATING GAMING CULTURE IN SIN CITY

EXPERIENCE ECONOMYHospitalitySTARTERTechnology

WHAT IT IS? Every year, over 41 million people visit Las Vegas. In 2022 the city will be unveiling its very first Gaming Hotel. Ever since the early…

ABOUT HUMANITY, ANIMAL BEHAVIOUR AND ENVIRONMENTAL IDENTITY.

ArtFashionPROFESSIONAL

As life evolves, navigating through stress from our daily lives where climate change, coupled with economic and political uncertainty plays a big role, we are seeking to…

WEB SUMMIT 2021 HIGHLIGHTS

Digital CommunicationINTERNET OF THINGSPROFESSIONALTechnology

Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Here you will…

CHALLENGING E-COMMERCE

DesignMarketingSTARTERSustainability

WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage….

TRUST YOUR NECKLACE

FashionHUMAN/MACHINE INTERACTIONMillennialsSTARTER

WHAT IT IS? You know that situation when you are not sure if you can eat something because of your allergy? With the Allergy Amulet, that’s something from…

GOT SOME MILK FOR YOUR T-SHIRT?

FashionFoodGenZSTARTERSustainability

A story by: Manou Reintjens WHAT IT IS? A product that solves the two biggest world problems? Yea sure… Well, Mi Terro is a company that creates sustainable…

#DONTTOUCHMYCLOTHES

FashionPROFESSIONALSociety

On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Clothing is an expression, image and personality…

COOLHUNTING FOR INCLUSION

CultureEducationPROFESSIONALTravel

In this article, I will bring the topic of Coolhunting once again, but now I’m going to present it in a practical and applied way. I did…

A CLOUD OF SPRAY MADE OF METALS.

ArchitectureArtSTARTER

Sou Fujimoto architects, a Tokyo-based architectural firm founded by the outstanding Japanese architect Sou Fujimoto, has reinvented the significance of the “tower” in the twenty-first century with…

HOWBOTTLE AND TURNING PLASTIC WASTE INTO BAGS

FashionGenZMaterialsSTARTERSustainability

WHAT IT IS? HowBottle is a brand founded by Ningning Huang, who aims to reduce plastic waste by recycling plastic bottles, and sometimes other types of ‘single-use’…

TECH OFFERS WHEELS FOR INCLUSIVE TOURISM

50 PlusAutomotiveMobilityPROFESSIONALTechnology

What is it? As a consequence of rapid advancements in technology and information abundance, the tourism sector kept booming and growing before COVID-19 hit. Arranging all accommodations, transportation,…

TRAVEL THROUGH DIFFERENT LOCATIONS WHILE STAYING IN YOUR HOMETOWN!

FitnessMillennialsSTARTERTechnologyTravel

What it is: The conqueror has set up many different virtual fitness challenges, each with a different length depending on the location chosen, like Mount Fuji, the English…

INNOVATION

EducationEXPERTWork

Why is Innovation not just a tool? Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I…

COLOR INNOVATIONS IN CONTEMPORARY SOCIETY

FoodHealthPROFESSIONALSustainability

Color is a sensation. It’s a sensation of light, and light is energy. Energy can stimulate, excite, evoke emotions, create feelings of warmth, coolness, comfort, or discomfort,…

TRENDS’ OVERLAP

EMOTIONAL INTELLIGENCENewsPost Covid-19PROFESSIONALTrends

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We…

WHEN IT COMES TO EMOTIONAL INTELLIGENCE, AI CAN’T COUNT TO FIVE | DATA DRIVEN INVESTOR

AI/VRDDIEMOTIONAL INTELLIGENCEEXPERTFitnessTechnology

We all know the blessings that AI and its algorithms bring upon us. Spotting cancer cells somewhere inside your body: Leave it to AI. Making agriculture super productive: Leave…

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

EconomicFoodMarketingNewsSECRECY, PLEASE

What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old Scotch whisky normally also contains…

CHALLENGE FOR FREE ADVERTISING

Digital CommunicationFoodMarketingMillennials/Generation ZSocial MediaSTARTER

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows…

INTERVIEW JOAQUIN AUSEJO ASIAIN

EMOTIONAL INTELLIGENCEEXPERTHospitalityInterview

Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury…

LV MEETS THE GAME INDUSTRY

EntertainmentFashionGamesSTARTERTechnology

What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material…

EVERLASTING FLOWERS

ArtDesignEducationMaterialsSTARTERSustainability

When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The…

THE ARCADIA EARTH MUSEUM

AI/VRArtEducationEXPERIENCE ECONOMYSTARTERSustainability

What is it? The Arcada Earth Museum, where artists and scientists have highlighted the most pressing issues about sustainability through the form of augmented reality, virtual reality,…

THE MULTI-SENSORY EXPERIENCE OF VAN GOGH

ArtEXPERIENCE ECONOMYLeisureSTARTERSustainabilityTechnology

What it is? Indianapolis will soon feel what it’s like to walk inside, listen to and even smell paintings in a new experience that takes up space…

THIS APP IS MAKING NEW YORK WORKERS GO BACK TO WORK AT THE OFFICE

Covid-19HealthHospitalitySTARTERTechnology

What is it? Coronavirus has changed the way we see the world. It has affected every sector across the world, but undoubtedly, the tourism industry is the one…

WASTE BEER WILL REVIVE

Covid-19FoodPROFESSIONALSustainability

What is it? Let’s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Major sporting…

UN-BLOCKCHAIN

HospitalityNewsSTARTERTechnology

What is it? Think of blockchain as a ‘new internet for the travel industry’. Where we once thought the internet would be a fad, we are all now…

CHRONOTYPE

HealthLongevitySocietySTARTERWork

I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when…

CITYHUB: YOUR KEY TO THE CITY

ArchitectureCityHospitalityMillennialsSTARTERTechnology

What is it? CityHub, in a nutshell, is a “urban hotel for digital natives”. It is an ingenious champion of tech-infused hospitality. Think: part hotel, part hostel, part…

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

ArtCultureMillennials/Generation ZSocial MediaSTARTERTechnology

In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries)….

THE SEX WORK REVOLUTION

Covid-19CultureMillennials/Generation ZPROFESSIONALSexWork

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession…

BUSINESS PULSE

EducationEXPERTNewsWork

Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial…

DEEPFAKES AND FASHION ADVERTISING

BeautyEMOTIONAL INTELLIGENCEFashionMarketingTechnology

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has…

WHEN COMPUTERS START READING OUR MINDS

ARTIFICIAL INTELLIGENCEBig DataEXPERTHUMAN/MACHINE INTERACTIONSURVEILLANCE SOCIETYTechnology

Facebook along with other social media companies already use data to make pretty reliable guesses about everything from a woman being pregnant to someone planning to buy…

INTERVIEW ERICH STEINBOCK

EducationEMOTIONAL INTELLIGENCEEXPERTHospitalityInterviewTechnology

EMOTIONAL INTELLIGENCE IN HOTELS — AND BEYOND. Hospitality Thought leader Erich Steinbock Knows: The World needs Emotional Intelligence Who Are you? Officially retired since 2014 but don’t believe it. Five…

INTERVIEW ALEKSANDRA ZAKREVSKAYA

EXPERTHospitalityInterviewLeisureMillennials/Generation ZTravel

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more…

INTERVIEW ALISON STYLES

EXPERTHospitalityInterviewLuxuryTourismTravel

Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the…

WHERE DID I PARK AGAIN?

HospitalitySTARTERTechnology

What is it? A Ryokan is a traditional Japanese style inn where you can experience traditional Japanese lifestyle and hospitality with elements like tatami floors, futon beds incorporated…

THE MODERN WAY TO GO SHOPPING IN AN ART DISTRICT

ArtFashionLeisureRetailSTARTER

What is it? Many companies that have run for many years always have problems adapting to the new trends. Customers become more exigent, especially in the fashion industry. Every day…

VIRTUAL TOUR WITH REMOTE-CONTROLLED GUIDE

LeisureNATURESTARTERTechnologyTravel

What is it? The Faroe Islands, a Denmark territory, have come up with a way to allow people around the world to go on a self-guided tour of…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

DDIDigital CommunicationEXPERTMarketingMillennials/Generation ZSocial Media

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication….

EXPERIENCE LUXURY IN A RECYCLED SHIPPING CONTAINER

HospitalityLuxurySTARTERSustainabilitySUSTAINABILITY

What is it? California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn was developed by Ecotech Design and…

NEW AR & 3D TECH WILL REVOLUTIONIZE BEVERAGE MARKET

AI/VRFoodHospitalityMarketingPROFESSIONALTechnology

What is it? If you’re a consumer that craves for informational facts (like me!) and is also interested in wine, beers and soft drinks (also like me), keep…

TURN YOUR PHONE OFF BEFORE ENTERING

AWAY FROM THE SCREENDesignHospitalitySTARTER

What is it? Do you know how many times you unlock your phone every hour? According to a Ikea Spain research we do it every ten minutes. At…

DENVER’S GREEN REVOLUTION

FoodMillennialsNATURESTARTER

What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood…

ROBOGEE: HOPE FOR REFUGEES

EducationGadgetsNewsPROFESSIONALTechnology

Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the truth….

SEXY 2020

Covid-19CultureHUMAN RELATIONSPROFESSIONALSexSocial Media

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But,…

THE AGE OF TOMORROW - BALENCIAGA’S FUTURISTIC VIDEO GAME

FashionGamesPROFESSIONALRetailSustainability

Set in the near-future of 2031, Balenciaga’s new video game titled Afterworld: The Age of Tomorrow allows players to tour Demna Gyasalia’s AW21 collection. Not only does the bespoke…

THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE

Covid-19FashionNewsPost Covid-19

Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands…

WHEN REFLECTING BACK ON THE ROARING TWENTIES THE 2020’S SHOULD BE AN EQUALLY INTERESTING DECADE WITH GREAT PROMISE AND TERRIFYING RISK

Covid-19EXPERTNewsTechnology

The “Roaring 1920s” might have set a precedent for the “Roaring 2020s” being an equally interesting time. As Mark Twain is famously quoted: “History doesn’t repeat itself,…

SHIFTING MINDSETS IN A SOCIETY EMBROILED IN A PANDEMIC. – ON MAKE-UP AND COSMETICS

BeautyCosmeticsCovid-19HealthPROFESSIONALWellness

The huge shift in behaviour driven by the pandemic has reshaped consumers’ demands in just a few months. Beauty has discovered a new role beyond aesthetic, as…

THE FUTURE OF MEDICAL TREATMENT

EXPERTHealthNATUREWellness

Recently I read an article from Alain de Botton on why we travel. In the Middle Ages, it wasn’t about the white sandy beaches and crystal blue…

COVID19 PUSHES A RELUCTANT JAPAN TOWARDS THE FUTURE

Covid-19EducationEXPERTPoliticsRetailTechnology

Visitors often marvel at how the old and new so readily co-exist in Japan. The land of futuristic infrastructure, architectural marvels and robotic pets is also one…

WHICH FUTURE ARE WE TALKING ABOUT?

CultureFuturistsPROFESSIONALSociety

The future starts now. Better yet, it has been going on for ages — years and centuries and eras, they all brought us to this point and every bit…

THE TOLL OF DEATH

CultureNATUREPROFESSIONALSustainability

You’re probably too busy living to think about your funeral. It’s not an entertaining topic of conversation during a (socially distanced) get together, and if you don’t have to…

WTF IS HAPPENING IN ARMENIA?

Covid-19NewsPoliticsPROFESSIONAL

I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home…

SIMULTANEOUS REVOLUTIONS

Big DataEXPERTHealthSustainabilityTechnology

2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In 2015,…

WHAT’S GOING TO BE COOL IN 2021? AUGMENTED REALITY GLASSES ARE RETURNING FOR CONSUMERS AND HERE’S WHAT THAT MEANS.

AI/VRDesignEXPERTTechnology

Remember Google Glass? Well I was one of those initial Glass Explorers aka “Glassholes” who put these things on when they were launched in 2013. The product was…

THE FUTURE OF ADVERTISING AGENCIES

EXPERTMarketingMediaNews

“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a…

ENGAGE ME OR ENRAGE ME: GAMIFICATION WILL RUN THE WORLD

EntertainmentEXPERTFitnessGAMIFICATIONMillennials/Generation ZSUPER ENGAGEMENT

During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers…

5D HOTEL

EXPERIENCE ECONOMYEXPERTHospitalitySustainabilityTechnologyTourism

When talking about tourism, usually people think about sunny beach sides or a metropolis with all their famous sightseeing spots. And when talking about future tourism that…

THE FUTURE OF FUTURISTS

EXPERTFuturistsTechnologyTrends

Let’s get nerd. Futures studies (https://en.wikipedia.org/wiki/Futures_studies) is “the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of…

ON HOW THE CORONA PANDEMIC INFLUENCES THE USE OF TEXTILE

Covid-19FashionMaterialsPROFESSIONALSustainability

Textiles can be seen in the streets more than ever before because of facemasks, that really are ‘in your face’. So, Textile can be seen as a…

SHOPLIFTERS

Big DataEXPERTLeisureSURVEILLANCE SOCIETYSustainabilityTechnology

Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop of…

HUMAN RESOURCES & AI

AI/VRBig DataHUMAN/MACHINE INTERACTIONPROFESSIONALTechnologyWork

What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, industries,…

TOUCH THE DIGITAL WORLD

HUMAN/MACHINE INTERACTIONLeisureSTARTERTechnology

What is it Have you ever had the crazy desire to be able to feel something through your phone screen? Well I certainly have, while looking at a…

DOING SQUATS IN A VR FOREST

EXPERIENCE ECONOMYFitnessGAMIFICATIONLeisureSTARTERTechnology

Imagine doing squats at the Grand Canyon or dancing under a waterfall…in the comfort of your own home. The release of an innovative virtual reality fitness game…

CHEMICALS-RELEASING SPORTSWEAR

FashionFitnessMaterials

What is it The company Under Armour is famous for being the leader in innovation in the sports world. They are always one step ahead and they…

BLOOD-POWERED CELLPHONE

AI/VRBig DataHUMAN/MACHINE INTERACTIONSTARTERTechnology

What is it Humans and their phones have become almost inseparable. You always carry your phone with you, it is your friend, your family, your leisure, and it…

SKIN II: A SECOND SKIN

FashionHealthMaterialsSustainabilityTechnology

What if we can make an interaction between the benefits of the human skin and the clothes we wear? Designer Rosie Broadhead thought about this question and came up…

THE HOUSE RULES: HOW REAL ESTATE DRIVES AMERICAN INFLUENCER CULTURE

CultureEXPERTMillennials/Generation ZSocial Media

1600 North Vine Street is not unlike many modern Los Angeles apartment buildings. Pool. Views. The svelte fashionistas of the Melrose corridor like its smaller kitchens and…

GRAFFITI IS A COOL DIALOGUE IN THE CITY

ArtCulturePROFESSIONALSocietyTrends

Cities are an important issue in trend studies and forecasting because it will be synonymous of “home” for most human beings. If you want to understand the…

COVID-19: THE GOOD, THE BAD, AND THE UGLY

Covid-19HealthHUMAN RELATIONSSocietySTARTER

The year 2020 will be remembered in the history books, as the year that humans were forced to a halt our activities, because we did not…

POST-PANDEMIC FASHION AND FRUGAL ABUNDANCE

Covid-19FashionNewsPost Covid-19Read moreMay 21, 2020

Andrea Lobo

When Will This End?

Covid-19FuturistsNews

By Andrea Lobo Niembro & Ivan Babic A business essay on the coronavirus pandemics and timings. As innovation consultants, this is probably one of the most common…

THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

Covid-19Digital CommunicationEntertainmentMillennials/Generation ZPROFESSIONALSocial MediaSUPER ENGAGEMENT

COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations…

WHO ARE THE LEADERS OF TOMORROW?

Millennials/Generation ZPROFESSIONALSocietyTrends

Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will…

Breaking the barriers of taste and gender

CultureNews

Have you ever heard the term ‘heterofriendly’? I’m sure you’ve heard ‘gay friendly’ which means ‘being kind to gays’. Well, you can imagine its meaning and the…

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Futurists Club
FuturistsPROFESSIONALSustainabilityTrends

COOLHUNTING FOR SUSTAINABILITY

Illa Branco Read moreMay 31, 2022

Futurists Club
EXPERTFuturistsMaterialsWork

SOME ADVICE FROM DAD – ON HOW TO STAY A SANE PROFESSIONAL

Carl Rohde Read moreMay 18, 2022

Futurists Club
DesignFashionHUMAN RELATIONSPROFESSIONAL

EMOTIONAL CLOTHES, FASHION REPRESENTING EMOTIONAL WELLBEING

Isabeau van Maastricht Read moreMay 16, 2022

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FoodHealthINTERNET OF THINGSSTARTER

PLAY HIDE AND SEEK WITH VEGETABLES!

Suzanne Janssen Read moreMay 4, 2022

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COOL BUSINESSESMillennialsSTARTERTechnology

AFTER STORES GO DARK, THEY CACHE GOODS

Daniel Iturralde Read moreApril 28, 2022

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Digital CommunicationMarketingMillennialsSTARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

Luna Puerta Gómez Read moreApril 26, 2022

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HospitalitySTARTER

ENLIGHTENED HOSPITALITY IN VILA VINITECA

Michael Pryde Read moreApril 23, 2022

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FoodHospitalitySustainability

THE ULTIMATE SHIT BEER YOU CAN TASTE: GOOD!

Sam van Erp Read moreApril 19, 2022

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FoodHospitalitySTARTER

PIG, THE KING OF THE CYCLE

Iris van der Heijden Read moreApril 13, 2022

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COOL BUSINESSESFoodMillennialsSTARTER

FILL IT UP WITH WINE

Konovalov Grigorii Read moreApril 5, 2022

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FoodHospitalitySTARTERTrends

BEGIN TO TRUST AGAIN

Sergi Coloma Artes Read moreMarch 31, 2022

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FashionGenZMillennialsSTARTERSustainability

FASHION TO FORESTS (10 TREES AT A TIME)

Philippe des Rivieres Read moreMarch 29, 2022

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96 pages full of insights

Chapter 2 Introduction

In 2025, Wesley works as a play-date consultant in New York. There, he
learns the children of millionaires -using all his creativity and empathyhow to share their toys.

Chapter 3 The Second Machine Age

The second machine age has arrived.It is now about software-driven computer programmes that take over our mental brainpower and the
additional work.

Chapter 4 Industrialisation 4.0

It was once only about physical
labour activities, but the machines of the second machine age are able to
take over the mental labour of people as well.

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Chapter 5 New Work, New Jobs

The fact that many jobs will disappear because of automation by
the industrialisation 4.0 in the second machine age is very likely. But new jobs arise too!

Chapter 6 Quality In Work

Computers, robots and AI are going to perform more tasks in a better way than humans. However, that does not apply to all the work. A new category of successful jobs that have a little bit more of that human touch.

Chapter 7 100 Years Of Living And Working

We are getting older. Half of all the babies
that are born in the Western world will live to be 105. A century ago this
was one in a hundred.

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Smart salary

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Open Cafeteria

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Team Building Camps

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Flexible schedule

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Work and travel

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New Computer

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87 pages full of insights for FREE

Chapter 1 Experience Economy

The term might be old. Everyone has heard
of it. Nevertheless, let’s immediately stress
that no term is filled with more lively and
ever-changing content than this supersubstantial trend of Experience Economy

Chapter 2 Touch Points

Staying in a five-star hotel, a boutique hotel,
on a cruise, or at a safari location: they all
are designed to impress you by the
uniqueness and memorability of what is on
offer.

Chapter 3 Emotional Intelligence

Being successful in hospitality industry, can only accomplished with a good, even excellent sensitivity for what the people who will be your guests need and desire. Emotional intelligence is the key skill needed to do this convincingly right.

Chapter 4 Generation Z and the younger Millennials

During the last decade we’ve invited about
ten thousand young people – young
Millennials and Generation Z – to Cool hunt
with us. With 54 universities and hotel
schools at four continents involved. We’ve
read thousands of their blogs. It makes us
confident to proclaim that we know what
makes them tick.

Chapter 5 The Loneliness Epidemic

What does the loneliness epidemic look
like? May I start with some quotes by twenty
somethings, from all over the world, as
collected by the Financial Times and by the
Economist 1843 magazine – both
international and top-notch?

Chapter 6 Digital Marketing

You remember TV advertising, of course? It helped brands like Levi’s and Nike, Coca Cola and McDonald’s to acquire brand awareness top positions. When you bought the product or service advertising’s interest in you waned immediately, though. That’s different in the contemporary era of digital marketing. Now many are discussing what they have bought on the social media, continuously and in detail. Marketing and communication have adapted. Also in the hospitality industry.

Chapter 7 Food & Beverage

No hospitality without food & beverages. This booklet on future hospitalities can’t miss out on the topic. All leading trends discussed in this chapter.

appendix

Appending: All The Blogs

Apart from the Cool Hospitalities Hunts that we do – with EUHT StPOL – Sant Pol school of hospitality and culinary management, Barcelona in the center, as we have given masterclasses there for a decade now, with the Cool hunting methodology consequently ingrained in the curriculum – we also conduct a Cool Food Hunt and a Cool Agriculture Hunt – with the Dutch HAS University in the lead. By nature, Cool hunters with a hospitality perspective and hunters with a food and agricultural perspective generate different blogs and
insights when it comes to the future of hospitalities. All, 36 Cool Seeds and examples (trhoughout the booklet) can be found here

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Chapter 2

Introduction

Chapter 3

The Second Machine Age

Chapter 4