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Posts by tag

Campaign

4 posts
  • Digital Communication
  • Food
  • I WANT TO ESCAPE
  • Marketing
  • STARTER

DO NOT READ THIS WHILE EATING

  • May 10, 2021
  • Jet Kroot
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Entertainment
  • Food
  • META/VR
  • PROFESSIONAL

PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”

  • March 26, 2021
  • Daniel Iturralde
Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all efforts…
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  • DDI
  • Digital Communication
  • EXPERT
  • Marketing
  • Millennials/Generation Z
  • Social Media

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

  • February 3, 2021
  • Carl Rohde
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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