Posts by tag
digital marketing
7 posts
CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
Share
SOME OF MAGNUM’S ICE CREAM GOES AR
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
Share
LOVE IS NOT ENOUGH
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
Share
VDC: VIRTUAL DINING CONCEPTS ON THE RISE
WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…
Share
THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
Share
CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
Share
MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
Share