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Science of the Time
Science of the Time
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Posts by tag

digital marketing

7 posts
  • Digital Communication
  • Marketing
  • Millennials
  • STARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • Digital Communication
  • Marketing
  • STARTER
  • Trends

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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  • Fashion
  • GenZ
  • Marketing
  • STARTER

LOVE IS NOT ENOUGH

  • February 8, 2022
  • Beatrice Paglino
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
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  • Digital Communication
  • Food
  • Marketing
  • STARTER

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

  • February 2, 2022
  • Manon Celestin
WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…
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  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Digital Communication
  • Food
  • Marketing
  • Millennials/Generation Z
  • Social Media
  • STARTER

CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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  • DDI
  • Digital Communication
  • EXPERT
  • Marketing
  • Millennials/Generation Z
  • Social Media

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

  • February 3, 2021
  • Carl Rohde
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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