Posts by tag
strategy
7 posts
INNOVATION
Why is Innovation not just a tool? Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I have come in…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”
Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all efforts…
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CHRONOTYPE
I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when you don’t fit…
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BUSINESS PULSE
Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles based…
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HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION
As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…
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INTERVIEW ALISON STYLES
Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the industry, the top…
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