Marketing Archives

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old Scotch whisky normally also contains much older spirits?…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

DEEPFAKES AND FASHION ADVERTISING

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has been manipulated by…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…

NEW AR & 3D TECH WILL REVOLUTIONIZE BEVERAGE MARKET

What is it? If you’re a consumer that craves for informational facts (like me!) and is also interested in wine, beers and soft drinks (also like me), keep reading: YOU’RE GOING…

BLACK FRIDAY IN THE NEW NORMAL – WHAT THE FUTURE LOOKS LIKE

With a second wave of the Coronavirus spreading, businesses and retailers cannot attract, or risk attracting crowds that were usual in Black Friday sales season. It is common knowledge that…

THE FUTURE OF ADVERTISING AGENCIES

“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…

ON HOW THE CORONA PANDEMIC INFLUENCES INTERIOR; ‘THE PRACTICAL’ AND ‘THE VISUAL’

This blog is a follow up on my last two blogs called ‘On how art and creativity can help us to stay positive and connected during the corona pandemic’ and…