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Science of the Time
Science of the Time
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Marketing

17 posts
  • Digital Communication
  • Marketing
  • Millennials
  • STARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • Digital Communication
  • Marketing
  • STARTER
  • Trends

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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  • Fashion
  • GenZ
  • Marketing
  • STARTER

LOVE IS NOT ENOUGH

  • February 8, 2022
  • Beatrice Paglino
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
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  • Hospitality
  • Marketing
  • STARTER

MARRIOT LISTENS: ON EACH LOCATION

  • February 5, 2022
  • Liu Fung San
WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content for guests and…
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  • Digital Communication
  • Food
  • Marketing
  • STARTER

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

  • February 2, 2022
  • Manon Celestin
WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…
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  • Design
  • Marketing
  • STARTER
  • Sustainability

CHALLENGING E-COMMERCE

  • December 9, 2021
  • Nicole Crijns
WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage. The packaging can…
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  • Digital Communication
  • Fashion
  • Food
  • Marketing
  • STARTER

ARE YOU LOVIN’ IT?!

  • May 13, 2021
  • Jesse Siersma
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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  • Digital Communication
  • Food
  • Marketing
  • NATURE
  • STARTER

DO NOT READ THIS WHILE EATING

  • May 10, 2021
  • Jet Kroot
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Economic
  • Food
  • Marketing
  • News
  • SECRECY, PLEASE

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

  • May 5, 2021
  • Joost Brobbel
What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old Scotch whisky normally also contains much older spirits?…
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