Marketing
9 posts
ARE YOU LOVIN’ IT?!
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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DO NOT READ THIS WHILE EATING
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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NEW AR & 3D TECH WILL REVOLUTIONIZE BEVERAGE MARKET
What is it? If you’re a consumer that craves for informational facts (like me!) and is also interested in wine, beers and soft drinks (also like me), keep reading: YOU’RE GOING…
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THE FUTURE OF ADVERTISING AGENCIES
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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ON HOW THE CORONA PANDEMIC INFLUENCES INTERIOR; ‘THE PRACTICAL’ AND ‘THE VISUAL’
This blog is a follow up on my last two blogs called ‘On how art and creativity can help us to stay positive and connected during the corona pandemic’ and…
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