Marketing Archives

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…

SOME OF MAGNUM’S ICE CREAM GOES AR

WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…

LOVE IS NOT ENOUGH

WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…

MARRIOT LISTENS: ON EACH LOCATION

WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content for guests and…

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

WHAT IT IS? Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and delivery-only…

CHALLENGING E-COMMERCE

WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage. The packaging can…

ARE YOU LOVIN’ IT?!

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…

DO NOT READ THIS WHILE EATING

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

What is it? You know what’s in your food, but you never know what’s in your whisky. Did you know that a 21-year-old Scotch whisky normally also contains much older spirits?…