INTERVIEW ALEKSANDRA ZAKREVSKAYA
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…
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INTERVIEW ALISON STYLES
Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the industry, the top…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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WHEN REFLECTING BACK ON THE ROARING TWENTIES THE 2020’S SHOULD BE AN EQUALLY INTERESTING DECADE WITH GREAT PROMISE AND TERRIFYING RISK
The “Roaring 1920s” might have set a precedent for the “Roaring 2020s” being an equally interesting time. As Mark Twain is famously quoted: “History doesn’t repeat itself, but it often…
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THE FUTURE OF MEDICAL TREATMENT
Recently I read an article from Alain de Botton on why we travel. In the Middle Ages, it wasn’t about the white sandy beaches and crystal blue waters; it was…
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COVID19 PUSHES A RELUCTANT JAPAN TOWARDS THE FUTURE
Visitors often marvel at how the old and new so readily co-exist in Japan. The land of futuristic infrastructure, architectural marvels and robotic pets is also one where fax machines…
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SIMULTANEOUS REVOLUTIONS
2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In 2015, the UN was…
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WHAT’S GOING TO BE COOL IN 2021? AUGMENTED REALITY GLASSES ARE RETURNING FOR CONSUMERS AND HERE’S WHAT THAT MEANS.
Remember Google Glass? Well I was one of those initial Glass Explorers aka “Glassholes” who put these things on when they were launched in 2013. The product was discontinued in 2015…
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THE FUTURE OF ADVERTISING AGENCIES
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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ENGAGE ME OR ENRAGE ME: GAMIFICATION WILL RUN THE WORLD
During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers gaming a bigger…
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