Consumer Trends & Drivers Archives

THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE

Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…

WHEN REFLECTING BACK ON THE ROARING TWENTIES THE 2020’S SHOULD BE AN EQUALLY INTERESTING DECADE WITH GREAT PROMISE AND TERRIFYING RISK

Furthermore, The “Roaring 1920s” might have set a precedent for the “Roaring 2020s” being an equally interesting time. As Mark Twain is famously quoted: “History doesn’t repeat itself, but it…

SHIFTING MINDSETS IN A SOCIETY EMBROILED IN A PANDEMIC. – ON MAKE-UP AND COSMETICS

Furthermore, The huge shift in behaviour driven by the pandemic has reshaped consumers’ demands in just a few months. Furthermore, Beauty has discovered a new role beyond aesthetic, as a…

THE COOLEST SEEDS BANK

What is it? Life on Earth is under siege and a worldwide apocalypse could be near because of multiple nuclear disasters. Furthermore, This scenario is the foundation for many stories like…

FARMER TO PLATER: GOING BEYOND THE FARM TO TABLE TREND

What is it? Furthermore, Chances are you’ve never bought food directly from a farmer. Ok fine, maybe once, on a little trip to the countryside, perhaps you had some delightful little…

PAY-IT-FORWARD PIZZA: ROSA’S FRESH PIZZA

What is it? Furthermore, Philadelphia stands as the City of Brotherly Love and Philly pizza joint, Rosa’s Fresh Pizza truly lives up to this standard. Furthermore, The restaurant brims with colourful…

THE FUTURE OF MEDICAL TREATMENT

Furthermore, Recently I read an article from Alain de Botton on why we travel. Furthermore, In the Middle Ages, it wasn’t about the white sandy beaches and crystal blue waters;…

COVID19 PUSHES A RELUCTANT JAPAN TOWARDS THE FUTURE

Visitors often marvel at how the old and new so readily co-exist in Japan. Furthermore, The land of futuristic infrastructure, architectural marvels and robotic pets is also one where fax…

BLACK FRIDAY IN THE NEW NORMAL – WHAT THE FUTURE LOOKS LIKE

Furthermore, With a second wave of the Coronavirus spreading, businesses and retailers cannot attract, or risk attracting crowds that were usual in Black Friday sales season. Furthermore, It is common…

THE FUTURE OF BUSINESS MODELS

“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best…