Consumer Trends & Drivers Archives

THE SOCIAL PHYSICAL DISTANCING CHALLENGE

Aren’t we funny creatures? Before the “social” distancing rule, we were actually already distancing ourselves by being in our “phone bubble” all the time. Furthermore, Even when we were going…

THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

COVID-19 has changed our day-to-day lives, careers and entire industries. Furthermore, Influencers were no exception. Furthermore, They have lost a (large) proportion of their income, companies suspended their collaborations and…

HOW TO STAY SANE DURING THE COVID-19 PANDEMIC

With this global pandemic, our everyday life has changed: our normal ways of getting around, going to work, going to school, meeting people, going to restaurants, bars, cinemas, it all…

WHO ARE THE LEADERS OF TOMORROW?

Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will ask again for…

CORONAVIRUS BLOCKS MONEY FLOW FOR STUDENTS ALL OVER THE WORLD

Students don’t know how to sustain themselves anymore, due to lack of money in the Corona crisis. Furthermore, They see their debts growing and the stress level is increasing. Furthermore,…

TRAVELLING THROUGH THOUGHT

These weeks are being atypical, to say it smoothly, in the vast majority of countries in the world. Furthermore, We are confronted with a Black Swan, as Nassim Taleb would…

THE I40* REALITY IN THE CONTEXT OF THE NEW CORONA VIRUS — THE NEW NORMAL!

*I40 — Industry 4.0 The Concept and Experience Suddenly, everything changed! We didn’t expect to be hit by something that was happening miles away so fast. Furthermore, But then it happened and…

A PHOENIX LIKE SITUATION

In mythology the phoenix is a bird that has the ability to immolate itself when it is close to dying, from the fire an egg is spawned and with the…

THE WANDERLUST GENERATION

As I’m sitting here in my living room in Spain when a global pandemic has taken the world by storm, I am reminiscing about all those days I could make…

SCENARIOS AND FUTURE AXES OF MANAGEMENT

We are experiencing the greatest transformation in human history, supported by two major revolutions: The Concept and Experience 1. Technological revolution: resulting from the exponential evolution of Machine Learning, Artificial…