Trends Archives

COOLHUNTING FOR SUSTAINABILITY

As with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end. Recently you read…

BEGIN TO TRUST AGAIN

WHAT IT IS? Have you ever felt like you don’t quite know what you’re eating? Do you worry about the conditions under which your food is raised and treated? In the…

SOME OF MAGNUM’S ICE CREAM GOES AR

WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…

ON HOW THE CORONA PANDEMIC INFLUENCES INTERIOR; ‘THE PRACTICAL’ AND ‘THE VISUAL’

This blog is a follow up on my last two blogs called ‘On how art and creativity can help us to stay positive and connected during the corona pandemic’ and…

Let’s get nerd. Futures studies (https://en.wikipedia.org/wiki/Futures_studies) is “the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of exploring how people…