GOT SOME MILK FOR YOUR T-SHIRT?
A story by: Manou Reintjens WHAT IT IS? A product that solves the two biggest world problems? Yea sure… Well, Mi Terro is a company that creates sustainable and durable fabric…
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A CLOUD OF SPRAY MADE OF METALS.
Sou Fujimoto architects, a Tokyo-based architectural firm founded by the outstanding Japanese architect Sou Fujimoto, has reinvented the significance of the “tower” in the twenty-first century with the construction of…
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HOWBOTTLE AND TURNING PLASTIC WASTE INTO BAGS
WHAT IT IS? HowBottle is a brand founded by Ningning Huang, who aims to reduce plastic waste by recycling plastic bottles, and sometimes other types of ‘single-use’ plastics into clothing…
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TRAVEL THROUGH DIFFERENT LOCATIONS WHILE STAYING IN YOUR HOMETOWN!
What it is: The conqueror has set up many different virtual fitness challenges, each with a different length depending on the location chosen, like Mount Fuji, the English Channel, the Grand…
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THE ‘PERFECT CHOCOLATE CHIP’, CREATED BY TESLA DESIGNER REMY LABESQUE
What is it? A recreated chocolate chip, designed by Remy Labesque with Dandelion chocolate. Labesque works at Tesla as a designer, and usually works on solar powered roofs and vehicle charging,…
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ARE YOU LOVIN’ IT?!
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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DO NOT READ THIS WHILE EATING
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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TASTING WITHOUT TASTE
What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were so looking forward…
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