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Science of the Time
Science of the Time
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All Generations / Universal Design

227 posts
  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Hyper-Local & Terroir Revival
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Northern Europe & Nordics
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio, Patagonian Wild Hospitality & Eco-Lodge Hunter, Santiago, Chile
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. Furthermore, It began in 2008 with a converted nuclear bunker in Zurich…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intentional Escapism & Silent Luxury
  • Niche Tribes & Subcultures
  • Northern Europe & Nordics
  • The Burnout & Healing Seekers

Buried in Luxury: The Ultimate Underground Escape at Sala Silver Mine Hotel

  • April 6, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is it? Tucked 155 meters beneath the surface of Sweden lies one of the world’s most extraordinary hotel experiences: the Sala Silver Mine Suite. Furthermore, Once a working silver…
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  • All Generations / Universal Design
  • China & East Asia
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Experiential Retail & Concept Spaces
  • Food, Beverage & Gastronomy
  • Hyper-Personalization & Biometric Care
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Re-PIZZA: Turning Food Waste into a Culinary Revolution in Shanghai

  • March 19, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? The Re-PIZZA project is a bold initiative launched in Xintiandi Shanghai to tackle one of the biggest sustainability challenges that hovers upon our consumerist society: food waste.…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • North America
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive

Sustainable Sips: Mezcal Amarás Leads the Eco-Revolution in Distilling

  • March 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Mezcal Amarás, rooted in Mexico’s rich agave heritage, has established itself as a pioneer in sustainable spirit production. Founded 10 years ago, with a deep respect for…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Intercultural Foresight & Heritage
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sub-Saharan Africa

Raw, Authentic, Revolutionary: How Claudio Corallo Is Redefining Chocolate for a Sweet and Healthier World

  • March 5, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
WHAT IT IS? Claudio Corallo isn’t just a chocolatier; he’s a purist, a rebel, and a visionary. Furthermore, An agronomist from Florence, Corallo remains the only one in the world to carry…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Sensory Architecture & Phygital Touch
  • Southeast Asia & Rest of Asia

The Muraka Experience: Underwater Hotel

  • January 29, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Imagine waking up to a panoramic view of the Indian Ocean, with vibrant marine life gliding past your window. Furthermore, Welcome to The Muraka at Conrad…
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  • All Generations / Universal Design
  • Experience Economy & Immersion
  • Global & Digital Borderless
  • Next-Gen Revenue & Business Models
  • Other Consumer Trends
  • Sensory Architecture & Phygital Touch
  • Travel, Aviation & Mobility

Balloon Journey To The Stars

  • December 21, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Space Perspective is revolutionizing space tourism with a groundbreaking concept: experiencing the edge of space aboard their luxurious balloon, Spaceship Neptune. Forget rockets—this serene and sustainable journey…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Food, Beverage & Gastronomy
  • Northern Europe & Nordics
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Dining Behind Bars: The Clink

  • November 26, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Imagine stepping into a restaurant where the chefs and waitstaff aren’t just serving up exceptional cuisine but also serving time. Furthermore, Welcome to The Clink, a groundbreaking…
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  • All Generations / Universal Design
  • Central & South America
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Next-Gen Revenue & Business Models
  • Purpose, Activism & Social Impact
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Mashpi Lodge: Luxury Meets Biodiversity

  • November 26, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Deep in the lush, emerald embrace of Ecuador’s Chocó Rainforest lies a secret that feels straight out of a nature documentary: Mashpi Lodge. Furthermore, Perched at 950…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Next-Gen Revenue & Business Models
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch
  • Southeast Asia & Rest of Asia
  • Wellness, Spas & Longevity Retreats

The Magical Manta Resort

  • November 15, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Picture this: You’re lounging on a private beach, sipping a tropical drink, as warm ocean waves kiss the shore. Furthermore, Sounds like a dream? Welcome to The…
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