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Science of the Time
Science of the Time
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GenZ

32 posts
  • GenZ
  • INTERCULTURALDIFFERENCES
  • LESSONSOTHERINDUSTRIES
  • North America
  • The New Social

Party at 10 a.m.? The Rise of Coffee Parties in Mexico City

  • November 28, 2025
  • Alexa Alarcón Arratia
What Is It? In Mexico City a new morning ritual is taking shape: what people are calling Coffee Parties. Instead of a quick latte stop or a lazy brunch, these…
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  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • Do It Yourself
  • Experience Economy
  • GenZ
  • Millennials
  • Touch Points

Marriott Moments: When Guests Become the Influencers

  • November 21, 2025
  • Rayan Al Sharif
What Is It? Marriott Bonvoy, the global loyalty program of Marriott International, launched a TikTok travel challenge inviting guests to share short videos of their stays using the hashtag #MarriottBonvoyMoments.…
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  • Apps
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • Do It Yourself
  • GenZ
  • Hotels
  • Millennials
  • The New Social
  • Touch Points

How @hotel Turns Travel Inspiration Into Instant Bookings

  • November 15, 2025
  • Marta Perez Moral
What Is It? @hotel (formerly TripScout) is a travel booking platform built for the social media generation. Founded by Konrad Waliszewski and Andy Acs, TripScout rebranded as @hotel to bring…
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  • Apps
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • GenZ
  • Millennials
  • The New Social
  • Touch Points

From Scroll to Stay: How TikTok Go Helps Hotels Shine

  • November 13, 2025
  • Johanna Mau
What Is It? In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. The idea is simple but powerful: creators with at least 1,000…
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  • AI
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • GenZ
  • LESSONSOTHERINDUSTRIES
  • Personalization
  • The New Social
  • Touch Points

Meet Sena Z.: The AI Travel Influencer Reimagining Hospitality

  • November 11, 2025
  • Paola Nicole Galdámez Quezada
What Is It? In 2024, Cenizaro Hotels & Resorts and BRACAI launched Sena Zaro, a digital travel ambassador without a passport, yet with a full backstory and presence across Instagram…
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  • Emotional Intelligence (empathy)
  • Engage & Involve
  • GenZ
  • Give Me Narratives
  • I Want to Escape
  • Japan
  • OTHER
  • Restaurants
  • Stress Generation
  • The New Social

Would You Go on a Coffee Date with a Robot?

  • November 4, 2025
  • Paola Nicole Galdámez Quezada
What Is It? At the heart of Suzukagawa’s shopping complex, the LOVOT Café offers a rare hospitality concept where your companion might not be human. Located in LAZONA Kawasaki Plaza…
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  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LESSONSOTHERINDUSTRIES
  • Millennials
  • North America
  • Sustainability
  • Touch Points

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

  • October 18, 2025
  • Johanna Mau
What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…
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  • AI
  • Australia
  • DESIGN
  • Emotional Intelligence (empathy)
  • Events
  • GenZ
  • Give Me Narratives
  • I Want to Escape
  • Purpose
  • Stress Generation
  • Touch Points

The Mirror That Heals: Emotional Rituals in Hospitality

  • September 30, 2025
  • Lucia Trelis Samper
Mirror Ritual is an interactive installation developed at Monash University in 2020 by Nina Rajcic and Jon McCormack. It combines AI and machine learning to read your facial expression and…
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  • Asia – other
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • Japan
  • LUXURY
  • Purpose
  • Resorts
  • Sustainability

Stay Fermented: The Next Big Thing in Wellness Travel

  • September 29, 2025
  • Victoria Lopez
Perched on a lush hill in Kitanakagusuku Village, Okinawa, the EM Wellness Kurashinohakko Lifestyle Resort isn’t just a wellness hotel; it’s an experiment in living with fermentation. Its philosophy uses…
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  • All generations
  • Alpha
  • GenZ
  • LUXURY
  • Other
  • Touch Points
  • Tourism

Captured Atmospheres: The Strange & Poetic Art of Bottled Air

  • September 18, 2025
  • Hamd Ahmad
What Is It? Imagine holding a bottle of “Venetian Canal Mist” or “Lake Como Dawn,” a little vessel that seems to carry a memory instead of a fragrance. Bottled air…
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