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Science of the Time
Science of the Time
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GenZ

32 posts
  • All generations
  • Engage & Involve
  • Europe North
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  • Experience Economy
  • GenZ
  • I Want to Escape
  • LUXURY
  • Millennials

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

  • September 5, 2025
  • Mattia Bellocchi
What Is It? In a world glued to screens, HermèsFit offers a fashionably fresh way to move. This itinerant pop-up merges luxury and wellness into an immersive experience that turns…
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  • DESIGN
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LUXURY
  • Millennials
  • NICHETARGETGROUPS
  • Restaurants
  • Touch Points

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

  • May 14, 2025
  • Beatriz Santos Moreira
What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…
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  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • I Want to Escape
  • Localiscious
  • LUXURY
  • Millennials
  • Purpose
  • Sustainability

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…
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  • AI
  • Experience Economy
  • GenZ
  • I Want to Escape
  • TECHNOLOGY
  • Touch Points

(S)SCNT: Capturing Memories Through Scent

  • March 30, 2025
  • Guilherme Dantas
What Is It? Ever wished you could bottle the scent of the first rain after a drought, the comforting smell of your grandmother’s kitchen, or the salty aroma of an…
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  • Experience Economy
  • GenZ
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • South America
  • Sustainability
  • Touch Points

The Skylodge Adventure Experience: Natura Vive

  • January 29, 2025
  • Guilherme Dantas
What Is It? Ever dreamed of sleeping in a glass pod hanging off a 1,200-foot cliff? Well, in Peru’s Sacred Valley, that dream becomes a breathtaking reality! Welcome to Natura…
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  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Europe South
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • Purpose
  • The New Social
  • Touch Points

Holistika

  • January 12, 2025
  • Guilherme Dantas
What Is It? Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport to…
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  • Engage & Involve
  • Europe East
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • INTERCULTURALDIFFERENCES
  • Localiscious
  • Millennials
  • Personalization
  • REVENUEMANAGEMENT
  • Touch Points
  • Tourism

A Night at the World’s Most Famous Museum

  • January 6, 2025
  • Guilherme Dantas
What Is It? Imagine trading your standard hotel stay for an overnight adventure at the Louvre Museum in Paris. That’s exactly what Airbnb offered in collaboration with the iconic art…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • Gamification
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • North America
  • Personalization

Dream House: Airbnb x Polly Pocket

  • December 30, 2024
  • Guilherme Dantas
What Is It? Imagine stepping into a life-sized version of Polly Pocket’s Slumber Party Fun Case. That’s exactly what Airbnb delivered in this one-of-a-kind collaboration. Nestled in Littleton, Massachusetts, the…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • LESSONSOTHERINDUSTRIES
  • North America
  • Touch Points

Mixing Art with Accommodation

  • December 18, 2024
  • Guilherme Dantas
What Is It? Imagine a place where every corner bursts with creativity, where a hotel stay feels more like a cultural adventure. Welcome to 21c Museum Hotel—a groundbreaking concept that…
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  • Africa
  • Asia – other
  • Australia
  • Europe East
  • Europe North
  • Europe South
  • GenZ
  • Millennials
  • North America
  • REVENUEMANAGEMENT
  • South America
  • The New Social
  • Tourism

Trip BFF meet your travel soulmate

  • August 25, 2024
  • Polina Kokourova
What Is It? Ever dream of jetting off to new destinations but don’t have a travel buddy? Meet TripBFF – the ultimate app for solo travelers to find fellow adventurers!…
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