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Science of the Time
Science of the Time
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Posts by author

Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil

42 posts
  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intentional Escapism & Silent Luxury
  • Niche Tribes & Subcultures
  • Northern Europe & Nordics
  • The Burnout & Healing Seekers

Buried in Luxury: The Ultimate Underground Escape at Sala Silver Mine Hotel

  • April 6, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is it? Tucked 155 meters beneath the surface of Sweden lies one of the world’s most extraordinary hotel experiences: the Sala Silver Mine Suite. Furthermore, Once a working silver…
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  • Artificial Intelligence & Algorithmic Service
  • Culture, Nightlife & Social Clubs
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Intentional Escapism & Silent Luxury
  • Sensory Architecture & Phygital Touch
  • Technology & Smart Infrastructure
  • The Burnout & Healing Seekers

(S)SCNT: Capturing Memories Through Scent

  • March 30, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Ever wished you could bottle the scent of the first rain after a drought, the comforting smell of your grandmother’s kitchen, or the salty aroma of an…
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  • All Generations / Universal Design
  • China & East Asia
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Experiential Retail & Concept Spaces
  • Food, Beverage & Gastronomy
  • Hyper-Personalization & Biometric Care
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Re-PIZZA: Turning Food Waste into a Culinary Revolution in Shanghai

  • March 19, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? The Re-PIZZA project is a bold initiative launched in Xintiandi Shanghai to tackle one of the biggest sustainability challenges that hovers upon our consumerist society: food waste.…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • North America
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive

Sustainable Sips: Mezcal Amarás Leads the Eco-Revolution in Distilling

  • March 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Mezcal Amarás, rooted in Mexico’s rich agave heritage, has established itself as a pioneer in sustainable spirit production. Founded 10 years ago, with a deep respect for…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Intercultural Foresight & Heritage
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sub-Saharan Africa

Raw, Authentic, Revolutionary: How Claudio Corallo Is Redefining Chocolate for a Sweet and Healthier World

  • March 5, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
WHAT IT IS? Claudio Corallo isn’t just a chocolatier; he’s a purist, a rebel, and a visionary. Furthermore, An agronomist from Florence, Corallo remains the only one in the world to carry…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Sensory Architecture & Phygital Touch
  • Southeast Asia & Rest of Asia

The Muraka Experience: Underwater Hotel

  • January 29, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Imagine waking up to a panoramic view of the Indian Ocean, with vibrant marine life gliding past your window. Furthermore, Welcome to The Muraka at Conrad…
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  • Central & South America
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

The Skylodge Adventure Experience: Natura Vive

  • January 29, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Ever dreamed of sleeping in a glass pod hanging off a 1,200-foot cliff? Well, in Peru’s Sacred Valley, that dream becomes a breathtaking reality! Welcome to Natura…
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  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Purpose, Activism & Social Impact
  • Sensory Architecture & Phygital Touch
  • Southern Europe & Mediterranean

Holistika

  • January 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport…
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  • Deep Lore, Narrative & Heritage
  • Eastern Europe & Balkans
  • Engage & Involve
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hyper-Local & Terroir Revival
  • Hyper-Personalization & Biometric Care
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Next-Gen Revenue & Business Models
  • Sensory Architecture & Phygital Touch
  • Travel, Aviation & Mobility

A Night at the World’s Most Famous Museum

  • January 6, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Imagine trading your standard hotel stay for an overnight adventure at the Louvre Museum in Paris. That’s exactly what Airbnb offered in collaboration with the iconic art…
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  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Hyper-Personalization & Biometric Care
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • North America
  • Playfulness, Gaming & Immersive Lore

Dream House: Airbnb x Polly Pocket

  • December 30, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Imagine stepping into a life-sized version of Polly Pocket’s Slumber Party Fun Case. That’s exactly what Airbnb delivered in this one-of-a-kind collaboration. Furthermore, Nestled in Littleton,…
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