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Science of the Time
Science of the Time
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Give Me Narratives

26 posts
  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • I Want to Escape
  • Localiscious
  • LUXURY
  • Millennials
  • Purpose
  • Sustainability

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…
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  • Experience Economy
  • Give Me Narratives

Buried in Luxury: The Ultimate Underground Escape at Sala Silver Mine Hotel

  • April 6, 2025
  • Guilherme Dantas
What Is it? Tucked 155 meters beneath the surface of Sweden lies one of the world’s most extraordinary hotel experiences: the Sala Silver Mine Suite. Once a working silver mine,…
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  • Give Me Narratives
  • Purpose
  • Sustainability
  • Touch Points

Re-PIZZA: Turning Food Waste into a Culinary Revolution in Shanghai

  • March 19, 2025
  • Guilherme Dantas
What Is It? The Re-PIZZA project is a bold initiative launched in Xintiandi Shanghai to tackle one of the biggest sustainability challenges that hovers upon our consumerist society: food waste.…
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  • All generations
  • Asia – other
  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Touch Points

The Muraka Experience: Underwater Hotel

  • January 29, 2025
  • Guilherme Dantas
What Is It? Imagine waking up to a panoramic view of the Indian Ocean, with vibrant marine life gliding past your window. Welcome to The Muraka at Conrad Maldives Rangali…
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  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Europe South
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • Purpose
  • The New Social
  • Touch Points

Holistika

  • January 12, 2025
  • Guilherme Dantas
What Is It? Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport to…
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  • Engage & Involve
  • Europe East
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • INTERCULTURALDIFFERENCES
  • Localiscious
  • Millennials
  • Personalization
  • REVENUEMANAGEMENT
  • Touch Points
  • Tourism

A Night at the World’s Most Famous Museum

  • January 6, 2025
  • Guilherme Dantas
What Is It? Imagine trading your standard hotel stay for an overnight adventure at the Louvre Museum in Paris. That’s exactly what Airbnb offered in collaboration with the iconic art…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • Gamification
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • North America
  • Personalization

Dream House: Airbnb x Polly Pocket

  • December 30, 2024
  • Guilherme Dantas
What Is It? Imagine stepping into a life-sized version of Polly Pocket’s Slumber Party Fun Case. That’s exactly what Airbnb delivered in this one-of-a-kind collaboration. Nestled in Littleton, Massachusetts, the…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • LESSONSOTHERINDUSTRIES
  • North America
  • Touch Points

Mixing Art with Accommodation

  • December 18, 2024
  • Guilherme Dantas
What Is It? Imagine a place where every corner bursts with creativity, where a hotel stay feels more like a cultural adventure. Welcome to 21c Museum Hotel—a groundbreaking concept that…
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  • All generations
  • Engage & Involve
  • Europe North
  • Give Me Narratives
  • Purpose
  • Restaurants
  • Sustainability
  • Touch Points

Dining Behind Bars: The Clink

  • November 26, 2024
  • Guilherme Dantas
What Is It? Imagine stepping into a restaurant where the chefs and waitstaff aren’t just serving up exceptional cuisine but also serving time. Welcome to The Clink, a groundbreaking restaurant…
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  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Experience Economy
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Purpose
  • REVENUEMANAGEMENT
  • South America
  • Sustainability
  • Touch Points

Mashpi Lodge: Luxury Meets Biodiversity

  • November 26, 2024
  • Guilherme Dantas
What Is It? Deep in the lush, emerald embrace of Ecuador’s Chocó Rainforest lies a secret that feels straight out of a nature documentary: Mashpi Lodge. Perched at 950 meters…
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