Consumer Trends & Drivers Archives

BIOMATERIAL COATING, THE BANANA LIFESAVER

By Carien Scheepens What it is Every year In the United States, Europe, and other western cultures 220 million tonnes of fruit and vegetables are wasted. Furthermore,…

A War On Pictures

A WAR ON PICTURES By Niels Veekens What it is ‘Deep Fake’ is a new concept on how Artificial Intelligence algorithms are able to swap the faces of anyone in…

Ayahuasca – beyond frontiers

By Mariana de Azevedo R. Leão 3 February 2018 WHAT IT IS Ayahuasca is a medicinal beverage traditionally made and consumed by Amazonian indigenous peoples, who see it not only…

THINK WILDLY, LAUGH LOUDER: YSL ROLLER SKATES

In Collaboration with Renata Vianna WHAT IT IS We all know them as eternal inhabitants of Planet Cool: Yves Henri Donat Mathieu- Saint-Laurent and his partner Pierre Bergé who in…

THE WEST WILL BLEED — FOR ITS VAGUE VIEW ON CHINA’S BUSINESS POWER

WITH TEN PIECES OF ADVICE TO DO BUSINESS IN THE NEW CHINA When Tim Cook, boss of Apple, was in Beijing and wanted to pay his Starbucks coffee with Apple Pay,…

Dortmund Borussia’s Footbonaut

What it is German’s Dortmund Borussia is not the richest football club on the planet- though not the poorest either. Furthermore, Their competitive focus is on scouting the best young…

KOEXISTENZ starts where ladles live peacefully together.

KOEXISTENZ starts where ladles live peacefully together. Science of the time presents artist Sjon Brands. The whole world wants fairness, civility and justice – plus other beautiful values like…

INDEPENDENCIA can be hidden in a thermos-can as long as it culminates in a light bulb.

INDEPENDENCIA can be hidden in a thermos-can as long as it culminates in a light bulb. Science of the time presents artist Sjon Brands. The whole world wants fairness, civility…

FUTURO is in mobile phones that try to propel themselves into air.

FUTURO is in mobile phones that try to propel themselves into air. (On the phone is Sjon Brands phone number – add 31 00 to it) Science of the time…