Posts by tag
Engagement
8 posts
THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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COOK AT HOME WITH A TOP CHEF
What is it? Award winning chef and restauranteur Adam Handling, a Scottish owner of five restaurants in the London area has always been asked why he hasn’t launched a delivery service…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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NEW AR & 3D TECH WILL REVOLUTIONIZE BEVERAGE MARKET
What is it? If you’re a consumer that craves for informational facts (like me!) and is also interested in wine, beers and soft drinks (also like me), keep reading: YOU’RE GOING…
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DOING SQUATS IN A VR FOREST
Imagine doing squats at the Grand Canyon or dancing under a waterfall…in the comfort of your own home. The release of an innovative virtual reality fitness game might come in…
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THE SOCIAL PHYSICAL DISTANCING CHALLENGE
Aren’t we funny creatures? Before the “social” distancing rule, we were actually already distancing ourselves by being in our “phone bubble” all the time. Even when we were going outside,…
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THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS
COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations and sponsorships, and…
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SCENARIOS AND FUTURE AXES OF MANAGEMENT
We are experiencing the greatest transformation in human history, supported by two major revolutions: 1. Technological revolution: resulting from the exponential evolution of Machine Learning, Artificial Intelligence and Permanent Connectivity;…
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