LANGUISHING: A NAME FOR THE BLAH YOU FEEL IN 2021
During this past year, whenever someone checks up on me asking me how I’ve been doing, I reply with a simple ‘I’m fine’ and move on to ask them about…
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INSIGHTS
188 posts
COLOR INNOVATIONS IN CONTEMPORARY SOCIETY
Color is a sensation. It’s a sensation of light, and light is energy. Energy can stimulate, excite, evoke emotions, create feelings of warmth, coolness, comfort, or discomfort, and can also…
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TRENDS’ OVERLAP
A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…
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WHEN IT COMES TO EMOTIONAL INTELLIGENCE, AI CAN’T COUNT TO FIVE | DATA DRIVEN INVESTOR
We all know the blessings that AI and its algorithms bring upon us. Spotting cancer cells somewhere inside your body: Leave it to AI. Making agriculture super productive: Leave it to AI.…
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ARE YOU LOVIN’ IT?!
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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DO NOT READ THIS WHILE EATING
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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INTERVIEW JOAQUIN AUSEJO ASIAIN
Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury hotel properties in…
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TASTING WITHOUT TASTE
What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were so looking forward…
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