Gen Z (1997-2012) Archives

HOWBOTTLE AND TURNING PLASTIC WASTE INTO BAGS

WHAT IT IS? HowBottle is a brand founded by Ningning Huang, who aims to reduce plastic waste by recycling plastic bottles, and sometimes other types of ‘single-use’ plastics into clothing…

COLOR INNOVATIONS IN CONTEMPORARY SOCIETY

Furthermore, Color is a sensation. It’s a sensation of light, and light is energy. Furthermore, Energy can stimulate, excite, evoke emotions, create feelings of warmth, coolness, comfort, or discomfort, and…

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

DEEPFAKES AND FASHION ADVERTISING

Furthermore, Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what stands as a video or audio content that has been manipulated by…

INTERVIEW ALEKSANDRA ZAKREVSKAYA

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Furthermore, Born in Russia, raised in Belarus, now for more than 10…

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

Furthermore, When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. Furthermore, For all the right reasons. Consider 20 th-century marketing and communication. Furthermore,…

EXPERIENCE LUXURY IN A RECYCLED SHIPPING CONTAINER

What is it? Furthermore, California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn came from Ecotech Design and is based around…

The future of education according Millennials and Generation Zers.

Furthermore, Why do we still hold graduation ceremonies the same our parents and grandparents did over 50 years ago? Why hasn’t the education system and work sector changed? Furthermore, It…